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Groups360 expands into the APAC region

Acquisition of IDEM Hospitality establishes key sales and product development presence

NASHVILLE, TN, – Groups360, a platform that simplifies bringing people together for meetings and events, announced the acquisition of IDEM Hospitality and the addition of senior leadership based in Singapore. Steven Hopkinson will join the company as senior vice president, EMEA & APAC sales and Matthew Howden will become senior vice president, attendee management product development.

Formerly founders and joint CEOs of IDEM Hospitality, Steven Hopkinson and Matthew Howden bring a wealth of sales and entrepreneurship experience to Groups360. At IDEM, they created a platform to help hoteliers maximize revenue from their meetings, events and group business through increased interaction with attendees, while also strengthening the guest experience. The result was increased direct bookings, food and beverage revenue and loyalty program memberships.

“I’m thrilled to join forces with Groups360 and offer a unique housing solution to the thousands of hotels and major brands in the GroupSync platform,” said Hopkinson. “Automation of essential functions will be a crucial component to the recovery of the hospitality industry.” “Our unique attendee management solution is a perfect fit with GroupSync. We make managing attendee booking simple and easy for attendees and hotel suppliers. We minimize time required to book and maximize upsell opportunities for suppliers,” said Howden. “We are thrilled to be a part of the team.”

“Adding IDEM to the Groups360 family brings us a stellar team with a best-in-class product in a strategically important geography,” said Kemp Gallineau, CEO of Groups360. “Steven and Matthew add experienced, successful, entrepreneurial leadership for our newly added attendee management and group housing solutions. This is the first investment in a long-term commitment to the region.”

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