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EOT to open China office

The Hellenic Tourism Organisation (EOT) has decided to open an office in China in an effort to bolster tourism ties with the country…

The Hellenic Tourism Organisation (EOT<.>) has decided to open an office in China<.> in an effort to bolster tourism ties with the country.

Greece could act as the gateway to Europe for China, whose sheer size and fast-developing market in goods and services offer great opportunities, EOT general secretary Evgenios Yiannakopoulos said.

China is a new, up-and-coming destination for Greek tourism, with the cultural aspect of prime interest, particularly considering both countries have a long tradition in this area. The improvement in the Chinese people`s living standards offers Greece the chance to attract a significant number of the Chinese who holiday abroad – a huge number if one considers the country`s population, he noted.

Yiannakopoulos said he hoped for an improvement in Greek-Chinese relations in order for cultural exchange to take place between the two countries.

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