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DFS celebrates whiskies of the world with launch of Global Whiskey Festival

Throughout the Whiskey Festival, customers can enjoy Masterclasses from leading brand ambassadors at The Whiskey House, expert advice and complimentary tastings.

HONG KONG – DFS Group, the world’s leading luxury travel retailer, is bringing the whiskies of the world to travelers this summer with its first-ever global Whiskey Festival. Following its kick-off at DFS, Singapore Changi Airport on May 27, the Whiskey Festival will travel to eight DFS locations across Asia, the Middle East and North America. Bringing together over 300 whiskies, the Whiskey Festival allows customers to discover and taste some of the world’s best whiskies including rare, limited edition bottles exclusive to DFS.
 
As interest in whiskey continues to grow, we’re thrilled to provide travelers with a chance to celebrate all things whiskey with the launch of our first-ever global Whiskey Festival,” said Brooke Supernaw, DFS Group’s Senior Vice President Wines, Spirits, Tobacco, Food and Gifts. “From collectors to those trying whiskey for the first time, the Whiskey Festival is designed for discovery, offering a way to explore this multifaceted spirit.” 
 
Throughout the Whiskey Festival, customers can enjoy Masterclasses from leading brand ambassadors at The Whiskey House, expert advice and complimentary tastings. To help travelers discover their personal whiskey style, the Whiskey Festival introduces customers to the DFS Whiskey Flavor Profile tool, a simplified way to navigate the world of whiskey by dividing complex flavors into the following profiles:
Floral and Delicate
Fruity and Elegant
Smokey and Intense
Rich and Rounded
 
Over 300 whiskies and countless DFS exclusives will be categorized based on the individual flavor profiles, with up to 100 whiskies available for tasting in store, depending on location. Highlights of the Whiskey Festival include Suntory Chita Single Grain, Johnnie Walker Blender’s Batch 2: Bourbon Cask & Rye Finish, Royal Salute Polo Collection 2017, Bowmore’s new range of whiskies exclusive to travelers (10 Year Old. 15 Year Old & 18 Year Old), and Woodford Reserve Personal Selection.

 

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Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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