Datalex partners with Air Macau, leveraging its China Shopping & Pricing Engine to revolutionize the airline’s digital retail strategy.
DUBLIN, IRELAND – Datalex plc, a market leader in digital airline products and software solutions, announced that it has signed an agreement with Air Macau to drive forward the airline’s digital retail strategy.
Air Macau will benefit from Datalex’s China Shopping & Pricing Engine, a standalone air shopping and pricing solution tailored to Chinese airlines. The partnership will enable Air Macau to achieve its digital retail ambitions, advance its e-commerce functionality and facilitate a superior shopping experience with more choice, transparency and ease of use.
“Datalex is a proven leading shopping & pricing solution provider,” said Air Macau’s spokesperson. “This partnership gives Air Macau more content, more control and more opportunity to engage across its digital touchpoints. Air Macau has the ambition to expand international reach with advanced interlining capabilities from Datalex’s China Shopping & Pricing Engine and has the desire to present the most relevant, clear and widest choice of offers and prices to our travellers.”
Commenting on the announcement, Chief Revenue Officer of Datalex, Bryan Porter said, “We are delighted to be partnering with Air Macau. Datalex has built a Shopping & Pricing Engine product dedicated to the China market and has significantly invested in the development of our China Shopping & Pricing Engine product to cater to the unique market needs in China and bring greater value to the region. We look forward to being a key enabler of Air Macau’s digital transformation strategy.”
George is the News Feed Manager, Content Creator, and Social Media Manager at the TravelDailyNews network of online newspapers. At the same time, he is completing his studies in the Department of Business Administration at the Athens University of Economics and Business.
