Latest News
HomeAsia-PacificCross-border online sales need new distribution channels in China

Cross-border online sales need new distribution channels in China

Sales App based on local warehousing meets new virus regulations of Chinese governments.

HAMBURG – The Chinese government is losing its battle against the Omicron virus with the insistence of continuing the Zero-Case policy and using exclusively Chinese vaccines. With the Olympic Games and the Chinese New Year in sight, the Chinese authorities keep blaming imported viruses as the source of infections.

As a result, the Centre for Disease Control has asked the citizens not to buy products directly from foreign countries, as the parcels arriving could carry active viruses. If parcels arrive from abroad, they have to be opened outdoors, wearing protective cloth. Packaging has to be destroyed immediately. For international companies selling products cross-border online, this policy represents a serious threat to their business model. 

An alternative which can clear this hurdle is the usage a specialized sales App with goods stored in a bonded warehouse in China to sell regional products. Chinese consumers can rest assured that the goods have been treated according to the government hygiene regulations and can be unpacked at leisure. O+MALL is one of such Apps, concentrating on products connected to the main travel destinations of Chinese outbound travelers which for the time being can only dream with the help of regional products about the destinations they visited in the past or plan to visit after the end of the pandemic.

China is the only major country still following the Zero-Case policy, even though many scientists and even the IMF have pointed out that a method, which successfully stopped any deaths from CoViD-19 in the last twelve months in China, is not working for the easily transmitted Omicron variation.

Prof. Dr. Wolfgang Georg Arlt, CEO of COTRI: “It does not make much sense to lock the door of the hen house if the fox is already inside. Scientists outside of China agree that it is almost impossible that a virus can survive more than a few days at the surface of a parcel or frozen food. However, if the Chinese authorities restrict the direct import of goods from abroad in such a way, an alternative is needed.”

News Editor - Travel Media Applications | Website | + Articles

Tatiana is the news co-ordinator for TravelDailyNews Media Network (, and Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.