Latest News
HomeAsia-PacificCity Break 2006 – tapping into the Chinese tourist revolution

City Break 2006 – tapping into the Chinese tourist revolution

The increasingly strong desire of the Chinese to travel abroad has led to estimates that over 40 million Chinese will be expected to depart their…

The increasingly strong desire of the Chinese to travel abroad has led to estimates that over 40 million Chinese will be expected to depart their shores for foreign climes in 2008.

Addressing this phenomenon, City Break (Helsinki, 12–14 June 2006) will focus on the increasingly profitable city break market and most notably will be attended by a number of key Chinese buyers. This forthcoming business forum for city and regional tourist boards and associated suppliers will operate under a workshop format with two days of more than 36 intensive buyer- driven, prescheduled appointments.

With this expected arrival of Chinese tourists in mind, Europe is bracing itself for major new tourism revenues, revenues guaranteed to benefit Europe’s capital cities. The ‘Grand Tour’ of old is set to be revitalised as the Chinese tourist revolution seeks new cultures, customs, arts and architecture. Destinations such as Paris, Rome, Venice and London are all expected to benefit from this anticipated influx and revenue potential.

With a rapidly developing tourist infrastructure, China, the world’s next economic superpower and fourth largest nation of tourists, is set to overtake the likes of the UK and Japan in 2020 as a major provider of outbound tourist revenue.

Since the initiation of policy reforms in 1978 and the adoption of an open door policy to the outside world, China’s tourism has entered a stage of rapid development witnessing an annual growth rate of 22% since 1995. Considered the fastest growing tourism market in the world, the World Tourism Organisation estimates that the number of tourists leaving China has risen by a million every year since 1998, with approximately 20.2 million Chinese travelling abroad in 2003.

Commenting on this growing influx of Chinese tourists, Mark Walsh, Exhibition Director for City Break, said: “With the World Travel Organisation estimating that outbound tourism from China will soar to 50 million by 2010 and 100 million by 2020, this will make China the leading single source of tourism worldwide, a revenue that can’t be ignored by key European City destinations and a factor that City Break 2006 will be addressing with the attendance of a group of leading Chinese buyers attending from Shanghai Airline Tours to Octopus travel website China.”

+ Articles
19/06/2024
18/06/2024
17/06/2024
14/06/2024
13/06/2024
12/06/2024