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China Southern Airlines makes marketing agreement with Sichuan Airlines

China Southern Airlines announced that it has expanded its cooperative marketing agreement with Sichuan Airlines to include full cooperation in each airline`s respective frequent flyer programs…

China Southern Airlines announced that it has expanded its cooperative marketing agreement with Sichuan Airlines to include full cooperation in each airline`s respective frequent flyer programs. This new agreement between Sichuan Airlines marks the 1st domestic airline partner for China Southern Airlines.

Clearly this frequent flyer partnership will be a major boost to the more than 150,000 FFP members of Sichuan Airlines as they can now `earn and burn` miles on any China Southern Airlines` flight, said Mr. Li Kun, Vice President, China Southern Airlines.

Effective immediately, Sky Pearl Club members can take advantage of earning and burning miles on any 3U (Sichuan Airlines) flight – as well as on any CZ (China Southern Airlines) flight.

Under this new cooperative program, Sky Pearl Club members flying on any Sichuan Airlines` flight are requested – upon boarding – to slide their membership card through special key reader machines within the cabin of all 3U aircraft – rather than providing their membership card upon airport ticketing and check-in.

In its four year history, China Southern Airlines` Sky Pearl Club has seen its membership increase at a substantial annual rate: 250,000 in 2000; 700,000 in 2001, more 1.5 Million in 2002 and now with the FFP mergers with China Northern and Xinjiang Airlines – more than 1.7 Million members.

More than 5,000 new members join The Sky Pearl Club each week.

China Southern Airlines has FFP code share agreements with numerous International airlines such as KLM Royal Dutch Airlines and Delta Air Lines. Sky Pearl Club members can also earn miles, special discount rates and room upgrades with its hotel partners Shangri-La and Marriott throughout China and Asia. Additionally, China Southern Airlines has commercial and cooperative general agreements with China Mobile and Kelon Group.

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