JAL Hotels Company, operating company of Nikko Hotels International, announced in Tokyo that it will form a…
JAL Hotels Company, operating company of Nikko Hotels International, announced in Tokyo that it will form a 50:50 joint venture corporation with Beijing Capital Tourism Co., Ltd., a Chinese company, to provide hotel management services. The joint corporation, BTG Nikko International Hotel Management Co., Ltd. will be based in Beijing, China.
JAL Hotels and Beijing Capital Tourism are each leading companies in the tourism and hospitality industry in their headquarter countries, and have a 20-year business relationship with each other managing Jinglun Hotel, a Nikko Hotels International property located in the center of Beijing.
Each company brings expertise and professionalism to this partnership, said Mr. Shosuke Machida, president of JAL Hotels Company, Ltd. JAL Hotels operates hotels around the world and has established the strong Nikko Hotels International brand name as well as offers international hotel management and sales capabilities. Beijing Capital Tourism has built outstanding know-how in managing travel agencies and hotels and has a superb network throughout China. Both companies believe that establishing a joint corporation will create synergy and multiply our merits.
Mr. Yi Liu, president of Beijing Capital Tourism Co., Ltd., added, We are very pleased to have the opportunity to work together with JAL Hotels Company to promote the Nikko brand. Our partnership will bring us and JAL Hotels Company to our common goal of contributing to the future development of the Chinese hotel industry and becoming one of the top hotel management companies in China.
The two companies announced that their new joint corporation, BTG Nikko International Hotel Management Co., Ltd. will first concentrate on 11 cities in China where Japan Airlines, JAL Hotels Company`s parent company, has air routes, as its major market. The company will provide hotel management to Nikko Hotels as well as other local hotels with ranking above four stars. By mid-February, the company will set up a pre-opening office in preparation for an official office opening on April 1, 2004.
BTG Nikko International Hotel Management Co., Ltd. will manage three hotels in Beijing: Jinglun Hotel, Beijing New Century Hotel and Minzu Hotel Beijing. The company is also currently negotiating contracts with several hotels in other cities. Jinglun Hotel is expected to go through major renovations to upgrade the property to the five-star class, targeting the 2008 Beijing Olympics. The Beijing city government has declared the area as the Central Business District, and Jinglun Hotel will be a world-class flagship hotel for the company. Jinglun Hotel and Beijing New Century Hotel will be managed under the Nikko Hotels International brand name.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
