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Best Western partners with BICO Travel

BICO now operates seven offices in six Asian countries, offering hotel reservations, FIT services and support for the meetings, incentives, conventions and exhibitions (MICE) market.

BANGKOK – Best Western International has extended its reach into Asian travel market with the launch of a new partnership with BICO Travel.

Since launching in Japan in 1997, BICO has expanded from its Tokyo head office into South Korea, Hong Kong, China, Thailand and Singapore. And now Best Western’s portfolio of more than 4000 hotels and resorts across the world will be made available across BICO’s  consumer booking channels in multiple markets.

Currently BICO’s agency site is available in five Asian languages. As a result of the new partnership, BICO will now offer room rates and inventory for Best Western hotels across this platform for all its B2B partners.

“Asia is our fastest-growing region, and we are seeing rising demand for our growing portfolio of hotels from Asian customers,” said Glenn de Souza, Best Western’s Vice President of International Operations for Asia & the Middle East.

“Joining forces with a strong regional company like BICO is a sign not only of our confidence in the Asian marketplace, but also of our commitment to our growing customer-based in the region,” Mr. de Souza added.

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