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Conference to focus on relevance: The new marketing imperative

ATME announces 32nd Annual Travel Marketing Conference

The Association of Travel Marketing Executives (ATME) announces its annual conference June 26-27, 2012, at the W Chicago – City Center Hotel, as well as keynote speakers for the 32nd annual conference. Headliners include: Mark Bergsrud, Senior Vice President Marketing, United Airlines; Robert Cole, CEO, Rock Cheetah; and Henry Harteveldt, Founder, Atmosphere Research Group.

Understanding and acting on today’s fast-changing realities to capitalize on evolving markets, changing consumer needs, and expanding media and distribution options is more crucial than ever. This year’s event will focus on Relevance: The New Marketing Imperative, addressing questions, such as:
– Is your brand / product still relevant?
– Are your marketing messages still relevant?
– Are you still relevant?

“Understanding your brand, product and message relevancy is vital to capturing today’s traveler,” said Henry Harteveldt, Founder of Atmosphere Research Group and Chairman of ATME. “This relevancy is vital to pinpoint a company’s most promising segments in the diverse markets of today.”

ATME’s annual conference also provides an excellent opportunity to network with peers, experts and thought leaders. Expert insight focused on relevance will be delivered by leading marketing executives, including: Simon Bradley, VP Marketing, Virgin Atlantic Airways; Adam Goldstein, CEO, Hipmunk; Elizabeth Crabill, VP Sales & Marketing, Lindblad Expeditions; Jeffrey DeKorte, VP Digital Marketing, Royal Caribbean International; Kevin Fliess, GM & VP Product, Room 77; John Peters, SVP Digital Marketing, Rand McNally; Rob Torres, Managing Director, Travel, Google; Will Seccombe, CMO, VisitFlorida; Maggie Land, Director of Loyalty, Kimpton Hotels; David Canty, Director of Loyalty, jetBlue; Claudia Kozman Kaplan, CMO, Leading Hotels of the World; and Pamela Johnston, CEO, Cloud12PR.

“I attend the ATME Travel Marketing Conference every year to make certain that I stay ahead of the curve regarding the blinding speed of changes in marketing today,” said Joel Chusid, Managing Director, NA, Hainan Airlines. “The information, the speakers and interaction with other attendees is invaluable to me as a marketer.”

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