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Asian interest in Greece

The Greek Tourism Organisation (EOT) will bring a taste of Greece to Asia this week through…

The Greek Tourism Organisation (EOT<.>) will bring a taste of Greece to Asia this week through its participation in the International Tourism Exhibition (ITE<.>), taking place in Hong Kong from June 8-11.

EOT`s advertising and promotional campaign, entitled Greece: That`s life!, will feature prominently at its stand, which it will share, among others, with the Astir Vouliagmeni hotel group and the La Greca travel agency. Greece`s participation represents efforts to enter the fast-growing Asian market, particularly that of China.

La Greca will present golf, tennis and family holiday packages specifically to the Japanese market. The firm`s general manager Christos Panagiotopoulos plans to stay in China for a month with the aim of conveying the essence of Greek tourism.

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