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Deloitte & Touche

Asia: On the road to recovery, but for how long?

Whilst the performance of the Asian hotel industry mirrored that of the rest of the world during 2001, the region responded with…

Whilst the performance of the Asian hotel industry mirrored that of the rest of the world during 2001, the region responded with some different tactics during 2002, which appear to have stimulated performance. At the end of 2002 it appeared as though the region may well have reached the bottom of the cycle and recovery was looming on the horizon. However, the conflict in Iraq and the recent SARS virus will undoubtedly have hindered the fragile recovery process.

In a new report released today, Deloitte & Touche analyse how Asian hotels have performed post 9/11 compared to the rest of the world and illustrate how the industry may well have reached the bottom of the cycle, with a potential recovery looming, depending upon the fallout from the recent war in Iraq and the SARS epidemic.

The report investigates the relative performance of the various sub-regions – Northeastern Asia, Southeastern Asia and Australasia – and comments on reasons for the different performance of these regions. All data used to compile this report has been extracted from the HotelBenchmark Survey by Deloitte & Touche. This database tracks the monthly performance of some 295,000 rooms across the Asia Pacific region and is widely regarded as providing the industry with the most comprehensive, authoritative and independent assessment of industry trends.

Special report into Asian hotel performance released by HotelBenchmark

Whilst the performance of the Asian hotel industry mirrored that of the rest of the world during 2001, the region responded with some different tactics during 2002, which appear to have stimulated performance. At the end of 2002 it appeared as though the region may well have reached the bottom of the cycle and recovery was looming on the horizon. However, the conflict in Iraq and the recent SARS virus will undoubtedly have hindered the fragile recovery process.

In a new report released today, Deloitte & Touche analyse how Asian hotels have performed post 9/11 compared to the rest of the world and illustrate how the industry may well have reached the bottom of the cycle, with a potential recovery looming, depending upon the fallout from the recent war in Iraq and the SARS epidemic.

The report investigates the relative performance of the various sub-regions – Northeastern Asia, Southeastern Asia and Australasia – and comments on reasons for the different performance of these regions. All data used to compile this report has been extracted from the HotelBenchmark Survey by Deloitte & Touche. This database tracks the monthly performance of some 295,000 rooms across the Asia Pacific region and is widely regarded as providing the industry with the most comprehensive, authoritative and independent assessment of industry trends.

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