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Aloft Hotels enters the Indian market

Starwood has laucnhed its aloft hotels brand in India at the 3rd Hotel Investment Conference South Asia in Mumbai. We say aloha! to `the land of all seasons` with the introduction of aloft hotels in India, said Ross Klein…

Starwood has laucnhed its aloft hotels brand in India at the 3rd Hotel Investment Conference South Asia in Mumbai. We say aloha! to `the land of all seasons` with the introduction of aloft hotels in India, said Ross Klein, President of Starwood`s Luxury Brand Group and aloft hotels. aloft will bring style, convenience and a social atmosphere to the diverse and bustling Indian landscape, offering a fun new way to play and stay to a global community of business and leisure travelers.

We are excited to be introducing aloft to South Asia and are looking forward to offering a fresh, inspiring and ultimately more fun experience to visitors, said Miguel Ko, President Asia Pacific, Starwood Hotels & Resorts Worldwide, Inc. Our key development partners have assisted us in refining our prototype and signature features to create a product that travelers to aloft in India will love. added Ko.

Results from surveys indicate a preference for hot food options and a full service restaurant in India, as well as extended banquet facilities. As a result, the North American aloft prototype will be adapted for the Indian market to incorporate a full service restaurant as well as banquet services which will be provided by qualified third party operators. In addition, re:fuel by aloft will offer enhanced food offerings including a range of hot food options.

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