As part of the strategic collaborations between the AirMedia and China Eastern Airlines Media Co., Ltd., EASTO APP was created jointly as an Internet empowered in-flight entertainment connectivity platform.
BEIJING, China — AirMedia Group Inc., an operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers as well as a first-mover in the travel Wi-Fi market, announced EASTO APP came online on selected airplanes operated by China Eastern Airlines. As part of the strategic collaborations between the AirMedia and China Eastern Airlines Media Co., Ltd., EASTO APP was created jointly as an Internet empowered in-flight entertainment connectivity platform enabling China Eastern Airlines to provide its travellers with streaming multimedia, e-commerce, and other customized and interactive experiences. While operating and maintaining the platform, AirMedia is devoted to working with CEA Media to further integrate available resources to enrich travellers’ experience.
Zhou Peng, Vice President of Marketing Public Relations of AirMedia commented that a seamless integration of an in-flight entertainment system and a high-speed Internet connectivity made EASTO APP a choice travellers will benefit from. While providing travellers with convenience to connect to the Internet in-flight, EASTO APP made it possible for the airlines to embrace not only an upgrade from IFE to IFEC, but also a diversified revenue. With respect to the Company, EASTO APP marked a breakthrough in our efforts to build an ecosystem around in-flight connectivity offering endless business possibilities.
Mr. Herman Guo, CEO of AirMedia commented that as a milestone, EASTO APP clearly portrayed a futuristic in-flight interactive entertainment empowered by mobile Internet. Devoted to further improve travellers’ experience, EASTO APP stepped up from traditional IFE by integrating interactive contents in multimedia formats. While managing the operations and the contents on EASTO APP, we plan to devote our competence in technology, integration of resources and proficiency in operation to work with CEA Media to integrate EASTO APP into globally recognized entertainment system in-flight.
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