AHA brings five Asian hotel operators under one roof

The Asian Hotels Alliance (AHA<.>) is now a reality. According to an announcement, five of Asia`s most respected hotel operators — Dusit Hotels & Resorts in Thailand, Landis Hotels & Resorts in Taiwan, the Marco Polo Hotel Group in Hong Kong, Meritus Hotels & Resorts in Singapore and New Otani Hotels in Japan– have joined together to form the AHA.

Effective immediately, this powerful marketing association is being established to better serve existing clients and future customers of the over 70 AHA affiliated hotels. Headquartered in the key gateway cities of Asia-Pacific, member hotels can be found in nearly every city and resort destination in the region. Although distinct in their own management style, all AHA member hotels share a philosophy of Oriental service that has distinguished the Asian art of inn keeping as the finest in the world.

At the same time, an Asian Hotels Alliance directory has been developed and will be widely distributed through hotel guest rooms and business centres as well as each company`s regional sales offices and marketing partners. Moreover, AHA member hotels have existing loyalty programs that recognise frequent guests, and adding value to each program, reciprocal benefits will be offered to all loyalty club members.