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AC Hotels by Marriott debuts in South Korea, striking a perfect balance in the heart of Seoul

The Design-Driven Hotel brings the brand’s European style to the modern Metropolis.

AC Hotels by Marriott, the design-led lifestyle brand part of Marriott Bonvoy’s portfolio of 30 extraordinary brands, today announced the opening of AC Hotel by Marriott Seoul Gangnam, marking its debut in South Korea. Featuring 274 guestrooms and one-of-a-kind private pool suites, the new hotel sets to deliver an effortless travel experience that strikes the perfect balance between everything you need, and nothing you don’t, in the capital of South Korea.

We are thrilled to introduce the AC Hotels brand to South Korea with the opening of AC Hotel by Marriott Seoul Gangnam,” said Jeff Tomczek, Global Brand Leader of AC Hotels. “Seoul is known for its vibrant design scene, making the design-led AC Hotels brand an ideal fit for the city. The hotel is set to offer a perfectly orchestrated experience based on purposeful design, flexible spaces and carefully crafted experiences, which will empower our guests to be more creative, productive and fulfilled.”

The new hotel is located in the Yeoksam-dong area of Gangnam district, which is home to the corporate headquarters of many multinational companies and upscale shopping, dining and entertainment venues. Guests who seek immersive cultural experiences can explore the city’s historical wonders including UNESCO World Heritage Sites Seonjeongneung and Bongeunsa Temple. Design-conscious travellers should not miss the iconic fashion and shopping hubs Dongdaemun Design Plaza and the Chung-dam district. Travellers can reach the hotel within 60 minutes by car from Incheon International Airport, providing easy access for international and domestic travelers.

AC Hotel Seoul Gangnam is set to attract next-gen guests with modern aesthetics and open layouts that offer functional beauty without distractions. Embracing AC Hotels’ focus on harmonious design and tailored style, each room is free of clutter to maximise the sense of openness and remove friction from guests’ travels. Guestrooms offer modern design with sleek furnishings, open closet system, and hardwood floors. The hotel also offers four spacious Premier Pool Rooms and a Premier Pool Suite, featuring private swimming pools and sunbeds on their terraces, with premium amenities that include Bluetooth speakers, Nespresso coffee machines, air purifiers and Korres toiletries.

The brand’s signature offerings include the Spanish-inspired AC Kitchen, an all-day dining restaurant, which serves daily buffets with local and international favourites in a modern minimalist setting. The Rooftop bar Kloud features floor-to-ceiling windows and an outdoor terrace, where guests can enjoy crafted cocktails and snacks overlooking spellbinding evening views of the city center and beyond. The signature AC Lounge®, a comfortable and elegant space, allows guests to relax and socialise over artisan coffee, tea and crafted beverage.

Fitness enthusiasts can take advantage of AC Fitness, the hotel’s sleek gym equipped with modern cardio equipment and free weights. After a strenuous workout or at the end of the workday, guests can find deep relaxation at the hotel’s sauna. Guests traveling with young children are welcome at the Kids Lounge, an indoor playground operated in collaboration with Kids Skolle, an educational program for infants and toddlers.

The hotel offers 2,346 square feet of flexible function space, accommodating up to 130 people. Fully equipped with advanced audio-visual capabilities, video meetings and live streaming services, the space is perfect for hosting events of any special occasions. The sophisticated event space features floor-to-ceiling windows with natural sunlight, as well as a large LED media wall that allows for the creative use of mixed media during meetings and events. The rooftop terrace is also the perfect venue for intimate social gatherings and on-trend minimalist wedding receptions.

“We are thrilled to be the first AC Hotel to open in South Korea. AC Hotel by Marriott Seoul Gangnam features the brand’s signature modern European-inspired design. Our purposefully designed public spaces and seamless guest experience thoroughly reflect all lifestyles, not only for leisure travelers but also for business guests. We look forward to providing guests the Perfectly Precise Hotel™ experience while they discover the charms and contemporary culture of Seoul,” said Kim Bong-jae, General Manager of AC Hotel by Marriott Seoul Gangnam.

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