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Air New Zealand launches the second phase of its global brand campaign – A better way to fly

Author: Vicky Karantzavelou / Date: Thu, 05/10/2018 - 11:09
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Running until the end of July, the campaign showcases why the airline is a better way to fly to Los Angeles.

Air New Zealand has launched the second phase of its global brand campaign - A better way to fly - to drive awareness of its direct London-LA service.

Running until the end of July, the campaign showcases why the airline is a better way to fly to Los Angeles.

While the first phase, launched in October, focused on the many ways the airline can get customers from the UK to New Zealand, the second focuses on Air New Zealand’s direct London Heathrow to Los Angeles service showcasing its premium products including Business Premier and Premium Economy – recently named the best in the world by TripAdvisor.

Part two of the campaign also sees the return of Pete the kiwi, as he once again shares his flying experience onboard an Air New Zealand aircraft.

The marketing approach will be predominantly digitally-led across owned media and social media channels, with UK based digital agency Agenda 21 executing the paid media strategy which includes digital radio, digital out of home (DOOH) and online. The multi-channel campaign will see Air New Zealand collaborate once again with Auckland-based creative agency True, whose scope also covers the airline’s famed safety videos.

As with Phase 1, the campaign will also include a trade incentive to be rolled out in June.

ABOUT THE AUTHOR

Vicky Karantzavelou

Co-Founder & Chief Editor

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.