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A new era heralds for Sun Siyam Resorts as the company announces new brand identity

Author: Theodore Koumelis / Date: Mon, 09/21/2020 - 10:47
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Being owned and managed by a 100% Maldivian company the brand promise remains the same across all properties, whilst each property will maintain their own character, vibe and unique experiences evolving around the best of the destination, authentic culture and traditions.

Sun Siyam Resorts are being rebranded under one uniform brand “Sun Siyam”. Currently operating four resorts in the Maldives and one in Sri Lanka; The Sun Siyam Iru Fushi Maldives, Olhuveli Beach & Spa Maldives, Sun Aqua Vilu Reef Maldives, Sun Aqua Iru Veli Maldives and Sun Aqua Pasikudah Sri Lanka, comprising of two brand labels under the Sun Siyam Resorts umbrella, Sun Aqua and The Sun Siyam are changed to one brand label. As such the resorts are rebranded and will operate as Sun Siyam Iru Fushi, Sun Siyam Olhuveli, Sun Siyam Vilu Reef, Sun Siyam Iru Veli and Sun Siyam Pasikudah.

In line with the renaming of the resorts collection, its tour operating arm, the DMC will also carry the new identity. As such it has been renamed to Sun Siyam Travels. 

Following this re-branding, the new names of the entities will be:

  • Sun Siyam Iru Fushi Maldives
  • Sun Siyam Vilu Reef Maldives
  • Sun Siyam Iru Veli Maldives
  • Sun Siyam Olhuveli Maldives
  • Sun Siyam Pasikudah Sri Lanka
  • Sun Siyam Travels

Sun Siyam Resorts also announce the launch of its brand-new website (sunsiyam.com). In line with the re-brand, the new website will reinforce and leverage the new brand identity. The website is clearly laid out, making it user-friendly and easy to navigate. Striking imagery and immersive video content enable visitors to the site to transport themselves to each distinctive property. With a direct booking system, improved functionality, as well as easy access to essential information and enhanced content, the new website perfectly complements the Sun Siyam Resorts’ rebranding strategy.

Being owned and managed by a 100% Maldivian company the brand promise remains the same across all properties, whilst each property will maintain their own character, vibe and unique experiences evolving around the best of the destination, authentic culture and traditions.

“This is much more than a name change”, says Deepak Booneady, the Group Director of Business Development “because Sun Siyam makes great business sense. It is a new concept in crafting new experiences into the brand, which will provide a strong argument for us to attract more guests to our resorts. We have progressed from having no concept to having an inspiring one. That in turn will help us become recognisable to consumers as offering great value underpinned with truly amazing Maldivian hospitality. We are moving at an incredible pace, and I am happy we are able to move so swiftly, because now is the right moment.”

ABOUT THE AUTHOR

Theodore Koumelis

Co-Founder & Managing Director

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.