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9th PATAcademy-HCD: How to scale your business exponentially

The 9th PATAcademy-HCD, under the theme ‘Growth Hacking - How to Scale Your Business Exponentially', takes place at the Pacific Asia Travel Association (PATA) Engagement Hub in Bangkok, Thailand on December 6-8.

This latest programme from PATA enables participants to learn how to apply the concept of growth hacking to their business or destination in order to strengthen their competitive advantage.

In today’s unpredictable and ever-evolving world, understanding growth hacking is essential for any organisation to stay ahead of its competitors. Some of the biggest names across industries, such as Airbnb and Instagram, have redefined products and distribution to increase their customers’ loyalty, development and retention.

Considered the new identity of marketers in our exponentially growing world, growth hackers are proactive, creative, efficient, successful and focused individuals who experiment and re-work traditional marketing and sales strategies to centre upon growth. With tools that are simply not included in the average marketing degree course, growth hackers tap into new markets, software and the intangible commodities of the online and unexplored world.

During the three-day programme participants will be empowered with the tools and principles to apply growth-hacking as a quick-acceleration tool for their organisations - including understanding the philosophy of growth-hacking and how it differs from traditional marketing; developing a growth-oriented business mindset; learning the growth-hacker’s tools and tricks of the trade through case studies; identifying the best timing and approaches to experimenting with growth-hacking strategies; optimising current assets to develop a growth-hacking strategy; identifying ideal customers and mastering the customer retention funnel, and knowing growth hacking identity and applying a unique, personalised strategy.

Confirmed speakers for the event include Dr Ben Salt, co-founder - UpThink, Hong Kong SAR; Dave Rumsey, CEO - ASAP+, China; Jesse Desjardins, former global Head of Content and Social - Tourism Australia, and Sonal Patel, Managing Director and VP - AppNexus APAC, Singapore.

The programme also includes a site visit where participants will explore the "Hollywood of the past of Thailand” and the hidden gems in Bang Lamphu, organised by HiveSters. Field visits in and around Bangkok are key to the immersive training experience. Guided by local experts, participants will experience the local neighbourhood of Bang Lamphu while immersing themselves in the unique culture and heritage of the community by partaking in a variety of activities.

Participants that complete the course successfully are awarded a PATAcademy-HCD certificate entitled ‘Certified Asia Pacific – Growth Hacking: How to Scale Your Business Exponentially’.

Registration fee includes training, materials, site visit, lunches and dinners listed on the official programme. It excludes air ticket and hotel accommodation.


The Fundamentals of Growth Hacking'
Dr. Ben Salt, Upthink, Hong Kong SAR
Learn the tools to develop rapid organic growth of your social media channels that amplifies your online marketing campaigns using proven customised techniques and creative problem solving to target your ideal marketing audience for effective engagement, organic reach, leads and sales.

'Creating Breakthroughs Guest Experience Maps'
Jesse Desjardins, Former Global Head of Content and Social for Tourism Australia
What creates breakthroughs? The most successful travel, tourism and hospitality businesses leverage three distinct and independent units of their business: their BEFORE, the DURING and the AFTER units. Practice creating a Guest Experience Map (GEM) and learn best practice case studies from around the world.

'Leveraging Marketing and AdTech to Reach Your Audience Digitally'
Dave Rumsey CEO, ASAP+, China
Marketing is increasingly digital, data-driven and real-time. This interactive session focusses on organisational and strategic alignment between IT and Marketing, while defining and exploring the evolving dynamics between ‘ad tech’ and ‘marketing tech’.

'Growth Hacking in Advertising and Why We Have This Complex Environment'
Sonal Patel Managing Director and VP, AppNexus APAC, Singapore
The session will also explore the concept of data, its significance in the travel industry and the ways in which data has allowed businesses to develop marketing strategies and build brand visibility online including the role of data, platforms and advertising in the world of Programmatic Advertising.

VIE Hotel Bangkok
PATAcademy-HCD’s official accommodation partner, VIE Hotel Bangkok; MGallery by Sofitel is a luxury design hotel, conveniently located in the heart of the city, consisting of 154 duplex and spacious rooms & suites.

Just steps away from the BTS Skytrain Ratchathewi station and within walking distance of a range from budget to luxury shopping malls such as Siam Paragon, Platinum Mall and MBK.The hotel offers unrivalled services and facilities including VIE’s own bath amenities, free in-room Wi-Fi and public areas rooftop swimming pool, La VIE – Creative French Cuisine, trendy YTSB Japanese Sushi bar; VIE Spa; fitness club at WE Signature; meeting and wedding venues.

Recognitions and awards include “Best Boutique Hotel”, “Trendy Hotel in Asia”, “Best Urban Hotel”, “TripAdvisor’s Excellence of the year 2012 & 2016”, 7 consecutive years of “Thailand Tatler Best Restaurants 2010 – 2016”, “The Expedia 2013 – 2014 Insiders’ Select™ List”, Now Travel Award 2012 – 2015 and World Luxury Hotel Awards 2014 and 2016.

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