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7-Eleven x Tiger Beer unveils Singapore’s first beachfront store in Sentosa

Author: Theodore Koumelis / Date: Wed, 06/22/2022 - 07:07
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Exciting new beachfront store on the sands of popular Palawan beach is now open – bringing beachside convenience to even more locals and tourists alike.

Singapore - Singapore's favourite convenience store, 7-Eleven, and the country's favourite, Tiger Beer, have joined forces to unveil the very first beachfront convenience store right on the sands of Palawan Beach Walk, Sentosa! On 25th and 26th June, the first-of-its-kind store will kick off opening celebrations with a variety of promotions and special treats for families enjoying the last weekend of the school holidays and for young adults and tourists who have made hanging out on the beaches of Sentosa their highlight of the week.

Perched right on the sands of the popular Palawan beach, this instagrammable 7-Eleven store can be spotted from afar with its vibrant murals and unique graffiti artwork on its facade. This exciting store offers ice-cold Tiger beer on reverse tap, exclusive Nitro Tea and icy Arctic Coke to help beat the heat, of course, along with 7-Eleven's all-time favourites - Slurpee, Mr. Softee and 7CAFÉ. Guests can enjoy their refreshing drinks, hot snacks and even ready-to-eat meals at the special 7-Eleven x Tiger Beer chillout area on the sands or at their favourite beach spot.

"7-Eleven is reimagining convenience at the beach with our first beachfront store at Sentosa, in collaboration with Singapore's iconic brand Tiger Beer. From the Arctic Coke machine to the exclusive Nitro Tea, and Reverse Tap beer and the Tiger Beer chill out zone, our new store offers a lot of exciting things for beach loving families, young adults and tourists, and we look forward to welcoming them! We hope that customers will be able to enjoy our new concept store with its unique design and special murals," said Mr. Steven Lye, Managing Director of 7-Eleven Singapore.

"This is a great collaboration with 7-Eleven where we pushed the boundaries and found innovative ways to uncage the ultimate refreshment for our consumers. Tiger has a special bond with beer-lovers, and we believe that the beachfront store at Sentosa Palawan Beach would energise the experience by bringing consumers the smoothest beer and greatest vibes," said Yogender Sharma, Marketing Manager of Asia Pacific Breweries Singapore.

"We are delighted to be home to Singapore's first-ever 7-Eleven store by the beach. This new store concept is an example of the novel and imaginative experience that we are curating for our guests on our beach. Apart from providing the convenience of getting beach essentials, the store is also a unique beachfront bistro where guests can pick up a quick and affordable meal. We welcome this partnership with 7-Eleven in enhancing our guests' experience as they enjoy their day on Sentosa, " said Mr Chew Tiong Heng, Divisional Director (Business and Experience Development), Sentosa Development Corporation.
 

ABOUT THE AUTHOR

Theodore Koumelis

Co-Founder & Managing Director

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.