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New Hotels

Travelodge lands in South Korea with more to come

Author: Theodore Koumelis / Date: Fri, 12/07/2018 - 06:40
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Travelodge Dongdaemun is the eighth property to open under Travelodge Hotels Asia’s rapidly expanding regional portfolio

Singapore – Travelodge Hotels Asia announced the opening of Travelodge Dongdaemun this week, its first hotel in Seoul, South Korea. Situated in the city’s central Jung District, the 242-room hotel will offer new and loyal guests, defined by the brand as ‘Travel Trailblazers’, unparalleled access to a dynamic mix of top global attractions and local hidden gems.

Marcus Aw, Managing Director of Travelodge Hotels (Asia) Pte Ltd, said: “Our entry into Seoul, a key gateway city in Asia, is testament to the successful growth trajectory of the Travelodge brand in the region. We have opened eight hotels across five countries as we aim to service the growing needs of our #TravelTrailblazers, who are travelling around the region more frequently and looking for the Travelodge brand to accompany them on their adventures. We aim to give guests a unique product but consistent experience across our portfolio, which means the same feel but with a somewhat different look to pay homage to the local culture of each city and neighbourhood that our hotels are located in. We intend to expand aggressively in Seoul in the coming 12 to 18 months, focusing on specific areas namely Myeongdong, Namdaemun, Hongdae, Itaewon and Insadong. We have been working on our South Korea expansion strategy for over two years now and it is wonderful to see the efforts of the team bear fruit.”

ABOUT THE AUTHOR

Theodore Koumelis

Co-Founder & Managing Director

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.