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The Destination Marketing Accreditation Program (DMAP) has reached a major milestone and now has more than 100 destination marketing organizations (DMOs) that have earned accreditation.
Developed by Destination Marketing Association International (DMAI), this industry-wide accreditation program is designed to recognize DMOs that meet or exceed industry standards.
“DMAP distinguishes official destination marketing organizations committed to industry excellence,” remarks Diana Lawson, FCDME, the board chair of DMAP and executive director of the Elkhart County CVB in Indiana. “This latest group of approved applications gives us 101 accredited DMOs, a milestone for which we have anticipated and are extremely proud.”
“This milestone is an industry achievement,” said Michael D. Gehrisch, president and CEO of DMAI. “DMAP continues to expand its brand to destinations around the world, strengthening the industry’s commitment to excellence.”
“We feel strongly that with 101 DMOs out there beating the drum, the DMAP brand – and the accreditation seal that our accredited DMOs display – has achieved critical mass,” added Lawson. “We know that the seal of accreditation is a brand that DMO customers and stakeholders are seeking.”
This week, nine DMOs achieved DMAP accreditation for the application cycle ending 31 August 2009. Those destinations, which attained accreditation status for 2009-2013, are:
– Albany County Convention & Visitors Bureau (New York, USA)
– Greater Green Bay Convention & Visitors Bureau (Wisconsin, USA)
– LA Inc., The Convention & Visitors Bureau (California, USA)
– Lisle Convention & Visitors Bureau (Illinois, USA)
– Mobile Bay Convention & Visitors Corporation (Alabama, USA)
– New Orleans Metropolitan Convention & Visitors Bureau (Louisiana, USA)
– Porter County Convention, Recreation & Visitors Commission (Indiana, USA)
– Syracuse Convention & Visitors Bureau (New York, USA)
– Tourism Saskatoon (Saskatchewan, Canada)
*Renewed accreditation
“It is a great honor to recognize these organizations for their achievement,” remarks Lawson. “These DMOs have demonstrated exceptional leadership in destination marketing. Their accreditation underscores their dedication and commitment to providing outstanding destination marketing services in accordance with international standards and benchmarks in this field.”
DMAP has accredited DMOs throughout the United States (35 states, the District of Columbia and Puerto Rico), Canada, and Europe.
To become accredited a DMO must successfully complete a rigorous application process, requiring evidence of compliance with 54 mandatory standards and 33 voluntary standards. The standards set by DMAP cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation, and stakeholder relationships.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
