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7 Days Booster launches with triplex hotel solution

The 7 Days Booster program will enable hotels to boost their technology and design, and to reach more than 80 million potential customers in China.

BERLIN, Germany – A new program to benefit hotels of all sizes was introduced on 10 March by Mr. Eric Wu of 7 Days Inn Group Holdings Ltd. during a press conference at ITB Berlin, the global travel industry’s leading trade show. The program, aptly named 7 Days Booster, combines several elements of online distribution, marketing, ecommerce, and property design, with education and ultimately access to the 7 Days Inn Plateno Club, which currently boasts more than 80 million members from China.
 
We’re solving not one, but several key points of pain for hoteliers,” said Goor Rosenberg, Co-Founder and CEO of 7 Days Booster. “7 Days Booster is a unique product offering, which will fulfil the expectations of a large market segment.”
 
7 Days Booster can benefit all types of hotels, from budget-friendly two-star properties to the most glamorous of five-star resorts. The product comes with three separate modules, giving hoteliers the opportunity to choose only the features that best suit their needs. There are additional packages and upgrades that enable hotels to cater better to millennial guests. For instance, the “Property Upgrade” package includes a room refurbishment option for new fixtures, modern furniture, faster Wi-Fi and better visibility through external signage. Other optional add-ons offered with the 7 Days Booster enable hotels to better understand Chinese travelers’ needs and expectations.
 
We’re making no secret of the fact 7 Days Booster is connected to 7 Days Inn’s millions of loyal guests, but the core technological and business value for hoteliers far exceeds simple connectivity and network,” said Tomasz Janczak, Co-Founder and CMO. “This new platform is 10% loyalty connectivity, and 90% technology and design.

 

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