Latest News
HomeAsia-PacificCtrip and Tennis Australia announce first-time partnership

Ctrip and Tennis Australia announce first-time partnership

Ctrip's first time collaboration with Tennis Australia will accelerate the company's pace of development in the overseas market helping to make international travel a more enjoyable and accessible experience.

SHANGHAI – Ctrip, China’s largest online travel agent and the second largest in the world announced a new partnership with Tennis Australia, the governing body for tennis in Australia. This allows Chinese fans to purchase Australian Open tickets directly through Ctrip’s online platform.

Inbound tourism from China has been on the rise and with the recent outstanding performances of homegrown star players, the Australian Open has become an increasingly prominent “event destination” for Chinese tourists. During the past year, a total of 1.3 million Chinese visited Australia, according to Tourism Australia with 25% of those visit during the first two months of the year and 36% citing sports as one of the reasons for their trip.

Ctrip currently offers more than over 1,000 itineraries to Australia. As a one-stop travel shop for users, Ctrip is focused on making Australia travel an easy and unique experience whether it is through arranging personalized tour guides, offering specialized tours and events or replacing traditional tickets with convenient QR Codes. Ctrip’s 2017 Group Tours and DIY Data shows that 80% of Chinese travelers to Australia selected Ctrip’s 4 to 5 diamond travel packages.

Developing the overseas travel market is an important step in Ctrip’s internationalization strategy. In addition to partnership agreements with Tourism Western Australia, Tourism Australia and Tourism Victoria, Ctrip’s first time collaboration with Tennis Australia will accelerate the company’s pace of development in the overseas market helping to make international travel a more enjoyable and accessible experience.

The CEO of Tennis Australia and Australian Open Tournament Director, Mr Craig Tiley said, “Our cooperation with Ctrip will make it easier for Chinese fans to attend the Australian Open. We are excited by the growing interest among Chinese fans in the Australian Open and we look forward to working with Ctrip for the long term to create a truly premium experience for attendees.”

Ctrip’s CEO of Overseas Thing To Do (TTD) Department Yu Xiaojiang said, “With 300 million users, Ctrip is committed to developing new travel products to meet the growing demands of Chinese travelers. Tennis Australia and Ctrip are a perfect fit, as our in-depth cooperation will allow Chinese tennis fans to enjoy an easier booking experience with zero language difficulties. Ordering and payment are quick and convenient and users will enjoy the best selection of Australian Open events.”

Co-Founder & Chief Editor - TravelDailyNews Media Network | + Articles

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

19/03/2024
18/03/2024
15/03/2024
14/03/2024
13/03/2024
12/03/2024