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Ctrip and Western Australia sign strategic cooperation agreement to boost tourism

Angelos Restanis - 15 November 2017, 00:12

This agreement marks the start of a partnership aimed at connecting Chinese travelers to an emerging destination: Western Australia.

SHANGHAI - Ctrip has formally signed a strategic cooperation agreement with Tourism Western Australia. Witnessed by the Premier of Western Australia, the Hon Mark McGowan, and the Minister of Tourism for Western Australia, the Hon Paul Papalia, this agreement marks the start of a partnership aimed at connecting Chinese travelers to an emerging destination: Western Australia.

As the largest state in the world, Western Australia's historical and natural sites have been attracting visitors from all over the world. Chinese tourist numbers are seeing a 6.9% growth year on year and a three-year average growth rate of 11.2%. Ctrip's data confirmed that spending power is also on the rise. Chinese tourists spent 7.9% more than last year with a three-year average growth rate of 13.3%.

Tourism Western Australia attaches great importance to bilateral cooperation and is seeking to strengthen collaboration and dialogue with partners in the Greater China region. By maximizing investment, it is hoped that by 2020, Chinese visitors would reach the 100,000 mark. This would bring 500 million AUD for the state.

One support for such expansion rests with Ctrip's innovative marketing initiatives. From Live Broadcasting to Virtual Tour Managers (VTM) to VR Technology, such services provide more personalized and matured marketing options for Tourism Western Australia.

The future growth of tourism in Western Australia remains positive. Ctrip's Destination Marketing General Manager Jenna Qian said, "Compared with more popular destinations, Western Australia is gradually becoming a new hot spot for Chinese tourists. Travel products and destination information are especially popular among young Ctrip users."

Ctrip is already working with more than 300 destination partners around the world to ensure a boost in product quality and brand recognition. Through joint-efforts, Ctrip can help to promote local tourism in Western Australia and ensure that travel experiences remain positive for Chinese travelers.


Photo caption: Signing Ceremony between Ctrip and Western Australia; With the Premier of Western Australia, the Hon Mark McGowan and the Minister of Tourism for Western Australia, the Hon Paul Papalia




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