BANGKOK – The Pacific Asia Travel Association (PATA) is pleased to welcome the Tourism Association of Sarajevo Canton (Visit Sarajevo) as its newest government member. The announcement was made by PATA CEO Dr. Mario Hardy at PATA's annual Aligned Advocacy Dinner in London, UK on Monday November 6, 2017 where the guests included Mr. Nermin Muzur, President - Tourism Association of Sarajevo Canton and Mr. Faruk Caluk, Director of Tourism Support Office - Tourism Association of Sarajevo Canton.
Visit Sarajevo was founded in early 2017 to respond to the needs of development, preservation and protection of tourist and cultural values in the Sarajevo Canton.
"The Tourism Association of Sarajevo Canton understands the importance of the tremendous growth and influence of the Asia Pacific region and, through PATA's various activities, they now enjoy access to our Association's extensive network of members as well as in-depth research and insights to help them to develop tourism in a responsible and sustainable manner," said Dr. Hardy. "In welcoming Visit Sarajevo to the PATA family I encourage our members and industry friends to learn much more about an historic city that offers a truly unique cultural experience."
President of the Tourism Association of Sarajevo Canton, Mr. Nermin Muzur said, "The Tourism Association of Sarajevo Canton as a young tourism organisation, founded in the beginning of 2017, understands that Sarajevo has to be connected with other recognised destinations and tourism organisations in the world, and we know that one of the best ways to do that is this opportunity to be a PATA member."
Visit Sarajevo is striving to improve the tourist offerings in the Canton, making the city one of the most desirable tourist destinations in Europe.
The activities of the Tourism Association of Canton Sarajevo include an analysis of the local and international market, planning and development of tourism in the Sarajevo Canton, preparation and organisation of important tourism related tourism, production and distribution of promotional material, organisation and operation of tourist information centres, cooperation with all stakeholders involved in tourism in the Sarajevo Canton, and the promotion of the Sarajevo Canton at national and international tourism fairs.