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Luxury holiday experiences top Singaporeans' travel wish lists

Tatiana Rokou - 13 October 2017, 00:11

agoda's Travel & Tech Study reveals Singapore travellers value luxury hotel, dining and nature experiences when selecting holiday destinations.

SINGAPORE - According to agoda's Travel & Tech Study, Singapore's millennials prefer to lap up the luxury holiday options available - namely luxury hotels, shopping and dining.

#

Travel Experience

Preference

1

Food and Dining

78%

2

Nature and Scenery

72%

3

Shopping

66%


#

Accommodation

Preference

1

Luxury Hotels

46%

2

Hotels

39%

3

Private Homes

21%

Across the board, Singapore travellers definitely prefer the finer things in life, with 46% choosing to stay in four to five-star luxury hotels. 66% shop while on 'holiday', while a further 78% highlighted an importance on dining.

The top 10 ranked destinations included major cities in Asia, such as Bangkok, Taipei, Hong Kong and Tokyo - all of which offer the luxury hotel, shopping and dining experiences sought after by many Singapore travellers.

But it's not all glamour for Singaporean travellers -- other top destinations include scenic destinations such as Batam Island, Malacca and Bali, catering to the 72% of travellers across all age groups looking for nature and scenery.

#

Top 10 Destinations

1

Singapore

2

Bangkok, Thailand

3

Johor Bahru, Malaysia

4

Kuala Lumpur, Malaysia

5

Batam Island, Indonesia

6

Taipei, Taiwan

7

Hong Kong

8

Tokyo, Japan

9

Malacca, Malaysia

10

Bali, Indonesia

Andrew Edwards, agoda's Global Director for Brand and Communications, said: "Singaporeans are widely regarded as foodies and shopaholics and our research indicates that this attitude also applies when they travel. It's perhaps surprising that domestic travel is so popular but that shows the rise of indulgent staycations here. A bit of luxury is at the heart of this trend."

Love of Food Drives Demand for Domestic Travel in Malaysia



Findings from agoda's Travel and Tech Study have revealed that Malaysian millennials travel to experience their own national culture, especially to explore their country's rich and diverse cuisines and natural landscapes.

#

Travel Experience

Preference

1

Food and Dining

77%

2

Nature and Scenery

73%

3

Local Culture or Lifestyle

67%

Domestic travel in Malaysia surged by an additional 10 million visits in 2016. With 77% of Malaysia's travelers identifying food and dining as a preferred holiday experience, Malaysia's entrenched foodie culture plays a key role.

This was evident in the ranking of the top three destinations for Malaysia's travellers, which included Kuala Lumpur, Penang and Malacca - all known for their famous local cuisines, such as Penang Laksa and Malacca Chicken Rice Balls, as well as their access to international dining options.

#

Top Destinations

1

Kuala Lumpur, Malaysia

2

Penang, Malaysia

3

Malacca, Malaysia

4

Johor Bahru, Malaysia

5

Kota Kinabalu, Malaysia

6

Bangkok, Thailand

7

Ipoh, Malaysia

8

Cameron Highlands, Malaysia

9

Kuching, Malaysia

10

Langkawi, Malaysia

Apart from food, 73% of travellers from Malaysia also looked for scenic getaways, the second most important factor in making their holiday decisions - evident from top destinations such as Penang, Malacca, and Kota Kinabalu. Also ranking highly, 67% of travellers wished to explore the diverse culture and lifestyle offered in Malaysia.

Andrew Edwards, agoda's Global Director for Brand and Communications said: "The growth of domestic travel shows that Malaysian millennial's are re-discovering their own national heritage. Anyone who has eaten in Malaysia knows how great the food is but what stands out is the fact that they are getting off the beaten track to experience their country's scenery and local cultures -- this is what separates millennials from older travelers."

In the mood for food: Dining tops Aussie travellers' wish lists



agoda, the world's largest accommodation booking platform, has revealed in its latest Travel & Tech study that 'food and dining' (64 per cent) and 'nature or scenery' (63 per cent) are the most popular activities among millennial Aussie travellers.

Turning the Aussie traveller stereotype on its head, only 20 per cent identified 'bars and nightlife' as a preferred travel activity.

Spoiled with some of the best beaches and landscapes in the world, Aussies love to chase the heat wherever they go, with 'sun, island, beach' (61 per cent) rounding out the top three preferred travel experiences. Close behind were 'tourist attractions' (60 per cent) and 'local culture and lifestyle' (55 per cent).

The least popular holiday activity for Aussies was 'wellness and health treatment', with only 14 per cent of respondents identifying it as a reason for travel.

Andrew Edwards, Global Director for Brand and Communications at agoda, comments:

"Australia is a nation of foodies and its major cities are thriving melting pots of food and culture. Our research indicates that Aussies are using this passion for food to experience more and more of the country."






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