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Airbnb: Summer travel trends recap 2017

Tatiana Rokou - 20 September 2017, 00:15

With summer winding down, here is a look back on where travelers went and what they did this summer according to Airbnb.

BANGKOK, Thailand - Summer is winding to a close, and it was the biggest travel season yet for Airbnb. In May, Airbnb estimated that 1 million U.S. guests were staying in Airbnb homes on Memorial Day weekend alone. Looking back at bookings data between June 1 and August 31, roughly 45 million guests stayed in Airbnb homes across the world.
 
Global Stats
 - 45M guest arrivals
 - 8M family guest arrivals
 - $50 average cost per person, per night (family travelers to U.S.)
 - 2.6M guests on Airbnb’s peak night, Aug. 12
 
Trending Destinations
Based on percentage growth over summer 2016, Airbnb has seen the highest growth in Asia, particularly in China. In one of our newest and fastest-growing markets, Chinese cities Hangzhou (495%), Chongqing (388%) and Wuhan (371%) were the top three highest-growth destinations over last year. Across the board, Airbnb saw summer travelers largely flocking to oceanside enclaves from Brazil to New Zealand and beyond.
 
● Viñales, Cuba - 347%
● Patuto, Philippines - 274%
● Kota Kinabalu, Malaysia - 214%
● Trinidad, Belize - 213%
● Shenzen, China - 193%
● Fortazela, Brazil - 192%
● Cluj-Napoca, Romania - 187%
● Petaling Jaya, Malaysia - 185%
● Da Nang, Vietnam - 182%
● Esenada, Mexico - 179%
● Surrey, Canada - 175%
● Fort William, Scotland - 156%
● Rotorua, New Zealand - 154%
 
Family Destinations
Family travel on Airbnb continues to grow, with 8 million family guest arrivals this summer of 45 million total. Based on total family bookings, Airbnb found that the most-visited countries overall for families were the United States, France, Italy and Spain. Airbnb also found that more families are using Airbnb to explore family-friendly destinations with attractions like amusement parks, zoos, beaches and nature reserves. Based on percentages of total bookings that were families, these were some of the most popular family travel destinations:
 
● Kissimmee, FL
● South Padre Island, TX
● Torrevieja, Spain
● Poitiers, France
● Kristiansand, Norway
● Branson, Missouri
● Nago, Japan
● Cowes, Australia
● Caldas Novas, Brazil
● Acapulco de Juarez, MX
 
Popular Experiences
Forget the lazy days of summer, though: Airbnb travelers got active and moving this season, whether it was kayaking through Prague’s city center or a backcountry hike near Toronto. Based on the most-booked Experiences per city this summer, Airbnb saw travelers hiking, riding, sailing and dancing their way through popular destinations. Among some of the most popular markets, biking Experiences were most popular, along with hiking and boating:
 
● Amsterdam - Explore Hidden Art & Culture by Bike
Pedal along historical side streets and canals in classic Dutch fashion
 
● Bangkok - Biking Bangkok Oasis
Explore an oasis by bicycle, see wildlife,  and sample Thai food
 
● Miami - A Vibrant Salsa Night
Sip mojitos and learn to salsa with a live tropical band
 
● Osaka - Osaka Cycling Urban Adventure
Bike along the riverside, enjoy sights and markets with a local
 
● Prague - Kayaking in City Center
Discover Prague by kayak, seeing world-renowned sites on the water
 
● Provence - Sailing in Calanques
Sail through the Calanques, near Marseille: Swim, snorkel and sunbathe
 
● Seattle - Wolf Encounter
Hike through verdant forests to a wolf sanctuary, seeing wildlife up close
 
● Seoul - Historical Steps
Take a night hike through an ancient fortress, soaking in history and culture
 
● Toronto - Niagara’s Natural Connection
Navigate a lush, peaceful forest on foot near the famous falls



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