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Asia Incentive Travel : Taiwan is a top business travel destination

Tatiana Rokou - 18 September 2017, 00:11

Asia Super Team: Adventure to Dreams combines competition with big data, findings also show Singapore is a preferred destination for Southeast Asian companies.

SINGAPORE – Asia Super Team has uncovered the top incentive travel destinations in Asia for business travelers from across the region. The fourth edition of the Asia Super Team business competition, executed by the Taiwan External Trade Development Council(TAITRA), incorporated data-driven insights from more than 4,000 participants of its first ever cross-market incentive travel survey, which replaced the finalist selection process for the first stage of Asia Super Team.

Insights gathered from the survey findings were used to more precisely assess companies' abilities to plan and organize incentive travel trips in Taiwan. Based on the survey, eight companies have been shortlisted to participate in the second stage of Asia Super Team in Taiwan.

Asia's first incentive travel destination survey reveals Taiwan as top choice
Asia Super Team's growing popularity has resulted in over 4,000 business travelers signing up for the competition within a month and a half. A total of 4,023 valid questionnaires were submitted by business professionals from eight target markets across Asia, including Singapore, Japan, South Korea, Malaysia, Indonesia, Thailand, Philippines, and Vietnam.



An analysis of these questionnaires revealed that Northeast Asian countries such as Taiwan, Japan and South Korea, ranked in order of popularity, are the most popular destinations for incentive travel, due to the convenience of travel within these countries and comprehensiveness of tourism attractions and activities available.

Upon further analysis of recent incentive travel trips embarked on by these companies, Japan, followed by Hong Kong, and Taiwan, were found to be preferred destinations for Northeast Asian companies, whereas Southeast Asian companies showed a preference for visiting Singapore, Hong Kong, and Taiwan.

Among the various countries, Taiwan has emerged as the top incentive travel destination in Asia due to its status as a major hub in the region, its safety, convenient transport system, warm hospitality, and abundant incentive travel resources.

Final stage of Asia Super Team: Company representatives from eight countries to compete in Taiwan
The final Stage of Asia Super Team: Adventure to Dreams will be held from 16 to 20 October 2017. Finalist companies from each of the eight markets must assign a team of four to participate in the five-day, four-night competition in Taiwan, where teams will have the opportunity to experience MICE (meetings, incentives, conferences and exhibitions) attractions in Taiwan's various municipalities, as well as immerse in Taiwan's unique culture and picturesque natural landscapes. Yeap Medical Supplies Pte Ltd, a leading local medical device wholesale distributor, will represent Singapore to compete in Taiwan for the championship and grand prize of an incentive travel package to Taiwan.




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