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GoHotelsGo by Compass Edge & Ling Nan Hospitality kick off joint sales collaboration

Tatiana Rokou - 11 September 2017, 00:07

The signing ceremony held on September 9, 2017 at CITIE between Compass Edge & Ling Nan Hospitality signifies the first wave of this international hotel alliance platform to bring Compass Edge "China ready" overseas hotels to China both online and offline.

The China (Guangdong) International Tourism Industry Expo 2017(CITIE) staged from September 8 to September 10 in Area A of China Import and Export Fair Complex. The Expo attracted 22,000 professional buyers, and over 500,000 ordinary audiences in 2016.

On September 9, GoHotelsGo by Compass Edge and Ling Nan Hospitality signed a joint sales collaboration agreement to promote a global lifestyle hotels portfolio to the Chinese. The signing ceremony, signed between Ms, Baiyu-Chen, CEO of Guangzhou Lingnan Group Holdings Co., Ltd and Ms. Anita Chan, CEO of Compass Edge signifies the first wave of this international hotel alliance platform to bring Compass Edge "China ready" overseas hotels to China both online and offline.

The next step of the alliance will involve opening up the distribution channels from both companies to cross sell to their loyalty members so consumers will get more choices and benefits. It is also in the plan that a major airline, a big tour-operator in China will be part of the strategic alliance, scheduled to be signed off before end of 2017.

Ling Nan Hospitality owns / manages over 50 hotels and apartments, over 12,000 rooms in China and is recognized as one of the top Hotel Group in China.

Compass Edge represents well over 300 overseas hotels. Lately, Compass Edge focuses on the booming Chinese FIT outbound market and launches "Go China" branding solution to assist overseas hotels to be "China Ready" online.

"It is the perfect timing to evolve from branding to actual selling for our China-ready hotels," said Anita Chan, CEO of Compass Edge. "Yes, branding is the critical first step but we understand that overseas hotels want to sell direct to Chinese too. However, we all know it is almost impossible for independent hotels to compete with OTAs in China nowadays. We are very excited with this joint sales collaboration and future strategic alliance opportunity, we will open doors for overseas hotels to reach the target audience (bookers) in China".

GoHotelsGo is a B2C platform by Compass Edge featuring all its member hotels, highlighting their "edges". Hotels are categorized into Luxury, Deluxe and Value categories. GoHotelsGo has both English, Chinese website, Facebook, Twitter account plus Weibo verified account, WeChat official serviced account with weekly lifestyle blogs.



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