REDTABLE signs contract with Klook to provide food tour products
REDTABLE announced its signing of the contract with Klook along with its plan to expand its sales channels into Southeast Asia.
SEOUL, South Korea - REDTABLE, the developer of a global restaurant marketing platform, recently signed a contract with Klook, Southeast Asia's largest travel platform, regarding the distribution of food tour products.
A member company of the K-ICT Born2Global Centre, REDTABLE announced its signing of the contract with Klook along with its plan to expand its sales channels into Southeast Asia.
Based primarily in Southeast Asia (Hong Kong, Taiwan, Singapore, Indonesia, Malaysia, etc.), Klook is a platform that sells travel activity products across Asia. Currently, over 10,000 activity products in 80 cities are available for reservation. Klook was chosen as one of Apple's "Best iOS Apps" of 2015 and received an investment of USD 3 million from Sequoia Capital earlier this year. Sequoia Capital is a global investment company that has invested in not only global corporations such as Apple, Google, Airbnb, and Instagram but also lesser known yet promising companies such as Alibaba, Didi Chuxing, and JD.com.
REDTABLE CEO Hae-yong Do said, "There are some food tour products reserved and paid for within less than one day of being posting on Klook. Given the high level of interest in Korean food across Southeast Asia, thanks to the Hallyu boom (Korean Wave), we are hoping that our contract with Klook serves as a valuable opportunity for us to promote Korean food to people living in areas where the app is available."
REDTABLE currently has the largest number of food tourism sales channels in Korea. It supplies food tourism products to major Chinese travel agencies, including Ctrip, Tuniu, Alitrip, TongCheng, and Qiongyou, as well as to Dianping, China's largest restaurant review website, and the social commerce company Meituan.
REDTABLE is also quite busy in South Korea. In particular, the company is working with Seoul Metropolitan Government to develop a multi-language mobile menu service designed to revitalize the city's food tourism industry. It has also partnered with the Korea Tourism Organization (KTO) to conduct a food tourism marketing project targeting Chinese tourists. In March, REDTABLE was designated by Seoul Metropolitan Government as a "tourism venture company." Most recently, the company released the "Amazing Race" food stamp tour for free independent Chinese tourists visiting Korea.