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Agoda study reveals non-hotel travel accommodation traveler trends

Theodore Koumelis - 18 August 2017, 00:09

The agoda Travel & Tech Study is based on a survey of 16,000+ respondents aged 18-64 across 15 countries and covers the motivations and booking behavior of travelers in the age of tech innovation.

SINGAPORE - Agoda, one of the world's largest accommodation booking platforms, revealed the motivations and booking behaviors driving the rise in non-hotel accommodation (NHAs) - also known as homestays. agoda's inventory of over 1.5 million properties worldwide have included all sorts of homestays for years, providing a unique lens to the impact of NHAs over time.

(1) Travelers are more likely to stay in a home when close to home
Domestic travelers are more likely to book homestays. But they are also more likely to consider booking privately-owned homes/apartments when traveling to neighboring countries.

Travelers from Indonesia (79%), Singapore (71%), Philippines (82%) and Thailand (80%) will most likely consider booking homestays when traveling within Asia. Similarly, travelers from the UK (88%), US (84%) and Australia (75%) will most likely consider booking a privately-owned home within their home continent.

(2) Reasons for choosing a hotel alternative varies across countries
Indonesians (55%), Malaysians (54%) and Filipinos (53%) will book NHAs to accommodate families and large groups.

Meanwhile, Singaporeans (57%), Thais (54%) and Australians (46%) view NHAs as a less expensive option to a hotel room.

Adventurous Chinese travelers mostly consider NHAs to get a more local travel experience (55%).

(3) NHA types
Amongst non-hotel bookers, there is a clear trend in the most popular type of NHAs booked per market:

  • B&Bs rank first for Filipino travelers, with 53% of those surveyed having booked one in the past year
  • Private homes are among the favorites for travelers from Singapore (44%), Malaysia (40%) and Australia (38%)
  • Villas and guest houses are well liked by Indonesian (37%, 36%) and Thai (31%, 32%) travelers

Connecting these travelers to homestay properties is agoda Homes, a portal for home owners to list their properties to millions of agoda users worldwide, at no cost.

"agoda has offered a variety of homes for many years now, and we will continue to build our inventory to offer travelers more choice -- from more conventional options like a private home or a villa to unique properties like a treehouse or even a yacht," said Andy Edwards, agoda's Global Director for Brand and Marketing Communication.

The agoda Travel & Tech Study is based on a survey of 16,000+ respondents aged 18-64 across 15 countries and covers the motivations and booking behavior of travelers in the age of tech innovation.

Fancy gently rocking to sleep on the waves? Or waking up in a treehouse? Or standing in your own kitchen and seeing a mountain view you've never seen before? From quirky to luxurious, here are some of agoda's most extraordinary agoda Homes for travelers to satisfy their wanderlust:

Elegant Guest Houses
Tegal Panggung Guest House, Jogjakarta
An enchanting blend between classic Javanese architecture and modern minimalist influences, this is the perfect abode for family holidays. Located just 7 kilometres from Adisucipto Airport and 500 metres from the city centre, venturing out to explore the former royal capital of Indonesia will be a breeze for family travelers. Guests should also check out the family room for hours of fun!

Pro-tip: Book the Pavilion (pictured above) for a cosy family experience.

Sakainoma Kuma Guest House in Osaka, Japan



Sakainoma Kuma Guest House offers the elegance of traditional Japanese guestrooms with a tranquil Japanese garden for some peaceful me-time. Venture to Nanshu-ji Temple and Takasu Shrine for a spiritual oasis located less than 1.6 kilometres away from the guest house.

Stunning Villas
Aquila Nova Retreat in Melbourne, Australia



Looking for a quiet retreat to escape from the stress of daily life? Stroll through the pristine rainforest and reconnect with your loved ones in this lush villa, nestled in the tranquility of beautifully landscaped gardens and situated in the heart of the Danenong Ranges National Park. For a quiet evening in, roast marshmallows with family or friends around the fireplace.

Beautiful Tree Houses
Rumah Pohon Tree House, Bali
Situated in Nusa Penida, an island away from the crowded Denpasar, this tree house is the perfect nest for a tranquil, intimate getaway with your loved one. Nestled atop trees along the coast, travelers can look forward to an afternoon of scuba-diving or hiking. Book out both rooms for an exclusive group vacation; children under three years of age stay for free as well.

Camping
Bali Camping in Bali, Indonesia
Take in the sights and sounds of Bali at this sprawling campsite. Experience the simple life and head back to nature as you explore breathtaking hiking trails that will definitely make you want more! Soak in a relaxing hot spring bath and let the daily stress fade away in this ultimate vacation spot.

Apartments
Family Friendly Spacious Apartment in Shinjuku B26, Tokyo, Japan



Whether you're a tourist or a business traveler, this cosy minimalist home provides a refuge from the fast-paced city life. Located just a short distance away from the Meiji Shrine and the bustling Asakusa district, travelers can delight in having a home away from home, even on vacation. This property comes with three bedrooms and perfect for big families or large groups looking for value in Japan's capital city.

Cosy Homestays
Under The Coconut Tree Hoi An Homestay in Hoi An, Vietnam
Located on Hoi An's beautiful An Bang beach, this charming eco-chic homestay is perfect for those looking for a quaint and quiet escape. Take a walk on the beach and enjoy a variety of activities that are located close to this oasis. In fact, travelers can rent bicycles and motorbikes at reasonable rates and enjoy travelling along the beachfront or into town.

Luxurious Yachts
Luxury Yacht MM2 in Phuket, Thailand



Launched in 1931, this luxury yacht was originally used in World War II as a patrol boat. After a complete refurbishment and a technical refit, this historical yacht is now available for private bookings! Located in Phuket, Luxury Yacht MM2 is a perfect holiday home for travelers looking to dive, snorkel or canoe from the comforts of their private room.


Photo caption: Rumah Pohon Tree House Bali



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