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Mileslife achieved strategic cooperation with All Nippon Airways

Theodore Koumelis - 17 August 2017, 00:05

With ANA Mileage Club onboard, Mileslife's frequent flyer network has now extended its service to cover Greater Asia, Europe, America and the Middle East.

SHANGHAI - Mileslife, an innovative mileage earning program operator in China, announced an exclusive strategic partnership with All Nippon Airways (ANA), Japan's largest and the only 5-Star airline, offering the ANA Mileage Club(ANA's frequent flyer program) members further options to earn miles in the China market.

Through this strategic tie-up, Mileslife app users can now earn ANA miles directly through daily lifestyle and travel purchases. This partnership will allow users in China and Japanese customers visiting China to earn ANA miles while spending with local merchants

Members can redeem ANA and Star Alliance member airlines award tickets or upgrades with ANA Mileage Club miles. With ANA Mileage Club onboard, Mileslife's frequent flyer network has now extended its service to cover Greater Asia, Europe, America and the Middle East.

Mileslife endeavors to cultivate and elevate the entire airline loyalty program industry in China as well as strengthens the connection between airlines, customers and merchants. Launched in November 2015, Mileslife quickly partnered with China's leading loyalty programs including Hainan Airlines Fortune Wings Club, PhoenixMiles, China Southern Airlines Sky Pearl Club, China Eastern Airlines Eastern Miles, and Sichuan Airlines Golden Panda. The company also became the first Chinese start-up that partnered with British Airways Executive Club, Iberia Plus, Miles & More, Singapore Airlines KrisFlyer, United MileagePlus, EVA Air Infinity MileageLands, and Qatar Privilege Club.

Mileslife has been expanding its merchant network to include more than 2,000 outlets for its users to earn miles. Merchants currently range from mid-to-high end restaurants, leading spas, boutique hotels, luxury resorts, recreational activities, travel packages and E-Commerce.

When users pay via the Mileslife App, they can earn up to 1 ANA mile with every 1 RMB (or equivalent) that they have spent. The miles earned will be directly credited into the user's frequent flyer account within 8 business days of the transaction.

"We've noticed most of the frequent flyers are loyal customers who tend to purchase value-oriented products," explained Troy Liu, founder and CEO of Mileslife. "After being in operation for more than a year, the frequent flyers and our partners are able to recognize the difference between Mileslife and other loyalty-related Apps, and understand the value we bring."

"As the largest and the only SKYTRAX 5-Star airline in Japan, which is operating to 42 cities worldwide, including 10 cities in Mainland China, we're always looking for more ways to provide greater value to our ANA Mileage Club Members," said Tomohiko Mano, VP of ANA X Inc., part of ANA Group to run ANA Mileage Club. "Through this partnership, we're creating a wider loyalty experience by developing new services for our global members, especially for our customers in China."

ANA is the largest airline in Japan by revenues and passenger numbers. Founded in 1952, ANA flies today on 87 international routes and 117 domestic routes. The ANA group has 35,000 employees and a fleet of about 250 aircrafts. In FY2016, it carried 52.1 million passengers and generated revenues of 1.77 trillion Japanese yen. ANA has been a member of Star Alliance since 1999, and has joint-ventures with United Airlines on trans-Pacific and Asia routes, and with Lufthansa, Swiss International Airlines and Austrian Airlines on Japan-Europe routes. Its Frequent Flyer Program, ANA Mileage Club, has more than 26 million members. ANA was voted Airline of the Year for 2013 by Air Transport World Magazine, and in 2017 was awarded five stars for the fifth consecutive year by the world's leading Airline and Airport review site, SKYTRAX. ANA is the launch customer and biggest operator of the Boeing 787 Dreamliner.

This year ANA is celebrating its 30th anniversary of flights to China and up to now flies non-stop to Japan from Beijing, Shanghai, Shenyang, Dalian, Qingdao, Hangzhou, Xiamen, Guangzhou, Chengdu, Wuhan and Hongkong. ANA operates an average of 50 flights every day, carrying more than 2 million passengers annually between China and Japan. ANA, the only 5-Star airline in Japan, continuously provides Chinese passengers with world class service, the best comfort, convenience and safety.

Troy Liu is a renowned loyalty program expert in China, and he has acted as a consultant and training instructor for many international hotel chains and airlines. Having travelled to over 100 countries through miles and points in the past 16 years, he also shares his experiences on travel blogs, including Boardingarea.



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