The current Chinese Approved Destination Status Code of Conduct requires guides to have specific skills and qualifications in order to operate as tour guides for Chinese tour groups and there is strong demand for quality guides.
The Australian Tourism Export Council(ATEC) has announced the launch of a major new training program aimed at increasing the number of bilingual tour guides and improving the quality of service for Chinese visitors to Australia.
ATEC has partnered with TAFE NSW to develop the course that will form part of the Certificate IV in Guiding, including core and industry-defined content with graduates receiving a “Statement of Attainment” from TAFE NSW.
“With the extraordinary growth in our inbound tourism numbers from China has also come increased demand for bilingual guides,” ATEC Managing Director, Peter Shelley said.
“Ensuring we provide proficient, quality bilingual guides, with an ability to enhance the visitor experience, is an important factor in our continued success in this lucrative market.
“The growing number of Chinese visitors across the globe, and particularly in competing destinations such as Thailand, Indonesia, Korea and Malaysia, is leading to supply side-shortages across the region.
“At present there is a real shortage of qualified, trained tour guides servicing the Chinese inbound market and this course will help to address this shortage as well as ensure the industry has a strong group from which to recruit quality guides.”
The current Chinese Approved Destination Status Code of Conduct requires guides to have specific skills and qualifications in order to operate as tour guides for Chinese tour groups and there is strong demand for quality guides.
Mr Shelley said this new course has been developed with the support of Commonwealth funding, with ATEC co-ordinating the project and leading engagement with the industry.
This week, ATEC will begin conversations with representatives from inbound tour operators, attractions, China market expert trainers, Tourism Australia, Destination NSW, TAFE NSW and Austrade in order to begin course development.
“It’s important that the industry embraces these qualified guides once they have completed training and for that reason ATEC is committed to involving the industry from the very beginning of the project.
The course will be developed over the coming months with the first tour guides expected to graduate from the pilot program around by the end of the year.
Photo caption: Steering Committee members who met this week in Sydney: L-R: Richard Taylor, Equity Travel; Lilu Fu, Destination NSW; Anna Taylor, ATEC; Paula Meyer, TAFE NSW; Amanda Glassop, TAFE NSW; Cheryl Zhong, Equity Travel, Garry Burns, Gaibo; Chris Downs, Austrade
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
