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Amadeus launches new marketplace for Destination Content

Vicky Karantzavelou - 11 July 2017, 00:14

Amadeus Destination Content allows travel agents in Asia Pacific to book a wide variety of destination activities such as tours, airport transfers and ferry services.

Bangkok, Thailand - With a myriad of adventures and experiences awaiting travellers, the tours and activities market is booming. Travel activities account for 9% of global travel revenue and this segment is growing faster than the total travel market.

However, no longer does a 'one size fits all' approach work and travellers want to choose the options that best suit their interests, schedule and budget.

To respond to this, Amadeus launched Amadeus Destination Content, a user-friendly marketplace that allows travel agents to book and purchase destination content via their preferred booking platform - Amadeus Selling Platform Connect.

Thanks to partnerships with City Discovery (a VELTRA company), TurboJET, World Airport Transfer, and Jayride, Amadeus Destination Content offers in excess of 9,000 unique tours and activities, airport transfers for more than 1,000 airports worldwide, and ferry services for major destinations in Asia Pacific.



The new marketplace allows travel agents to offer their travellers a complete and personalised journey in addition to the following benefits;

  • Save time – travellers no longer need to check prices and options with various providers and can instead book their tours and activities directly with their travel agent who can easily access all the content they need in one marketplace.
  • Save money – prices in Amadeus Destination Content are up to 10% lower than the retail price.
  • Peace of mind – 24/5 customer support by phone and email for travel agents provided by City Discovery.

"Amadeus Destination Content provides everything that we need," said Aleth Jesame Del Mundo, Fortune Travel International Inc who has been using the solution since the pilot in 2016. "The wide range of destination content available helps us to save time researching requests to book local events, restaurants and other activities. The booking and confirmation process is quick and easy, it's practically effortless. It helps us to streamline the entire process so that we can easily plan trips for our travellers from beginning to end – with more local product offerings and higher commissions."

Frédéric Barou, Vice President, Travel Channels, Products & Operations, Asia Pacific, added, "Online tours and attraction gross bookings will more than double from $9 billion in 2015 to $21 billion in 2020. We are excited to bring our new Destination Content marketplace to the region as it will bring huge benefits to both travel agents and travellers. Amadeus Destination

Content will empower travel agents to deliver the right content to travellers at the right time, shaping one-of-a-kind travel experiences for travellers at every point of their journey."

Already launched in Philippines, Amadeus Destination Content is gradually being rolled-out in Australia, Singapore, Malaysia, Hong Kong and Taiwan. 




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