News Flow:

Smaller text size Larger text size
Hotels

The Ritz-Carlton remains the luxury brand for affluent chinese travellers

Angelos Restanis - 07 July 2017, 00:08

The Chinese Luxury Traveller Report 2017 is published by Hurun Research, which conducted in-depth research into Chinese high net worth individuals, their travel and lifestyle patterns, and key trends.

Beijing, China – The Ritz-Carlton Hotel Company, LLC, a Marriott International luxury brand, was honoured with two top awards by the  Hurun Report's Chinese Luxury Traveller Report 2017. Announced at the recent International Luxury Travel Mart (ILTM) in Shanghai, the brand was recognised as the "Most Popular Luxury Hotel", as voted for by Chinese high net-worth individuals for the second consecutive year. In addition, Ritz-Carlton Rewards also topped the voting as the "Most Popular Luxury Hotel membership programme".

The Chinese Luxury Traveller Report 2017 is published by Hurun Research, which conducted in-depth research into Chinese high net worth individuals, their travel and lifestyle patterns, and key trends.

"Chinese luxury travellers are sophisticated and savvy – they seek authentic experiences wherever they travel and true personal service is highly valued, which is why The Ritz-Carlton has been recognised with these two prestigious awards," said Rupert Hoogewerf, Chairman and Chief Researcher, The Hurun Report.

The report also revealed that affluent Chinese are travelling overseas with increasing frequency and their choice of experiences is reflected in their accommodation choices. In winning The Most Popular Hotel award, The Ritz-Carlton was recognised for its globally renowned personalised service, which Chinese travellers ranked as their top factor when choosing a hotel.

"We are delighted that our guests and readers of The Hurun Report have awarded The Ritz-Carlton with this double honour of Most Popular Hotel Brand and Most Popular Luxury Hotel Membership programme," said Rainer Burkle, Vice President, Greater China, Luxury Brands, Marriott International. "These awards honour our Ladies and Gentlemen who dedicate themselves to creating exceptional personalised experiences that drive the preference of our guests."

In addition to the attentive service, other highly valued factors include the facilities and amenities such as The Ritz-Carlton Club Level, which combines intimacy, comfort, and exceptional attention to detail for today's guests. With exceptional views over each destination, the Club Level forms the heart of an unrivalled experience, which includes 24-hour access to The Club Lounge, personalized check-in and check-out service, complimentary pressing, complimentary WIFI, dedicated Club concierge service, and exclusive hotel car access so they can arrive at local landmarks and meetings in style.

Programmes enhancing the guest experience also include Ritz Kids, the world's first globally consistent, immersive programming from a hotel company to build on the adventures of travel for children. Drawing on each child's natural curiosity, Ritz Kids takes a tailored approach to creating memories for children visiting a resort or city property to foster learning centred around four key pillars – water, land, environmental responsibility and culture.

Amongst the young high-end Chinese travellers, recognition through exclusive membership reward programmes with status and benefits is also a popular consideration according to the research, and contributed to The Ritz-Carlton Rewards programme earning first place in this year's Hurun Report. This year, Ritz-Carlton Rewards experienced a surge of 19% in popularity, as 61% of the polled members ranked the loyalty programme as their favourite.




|
|
Leave your comment...












* Fields with "*" are mandatory.
* HTML code is not allowed.
* Your E-mail and Phone won't show.

...In Brief

Presentations

Job Offerings

Our Readers on Facebook

Tourism Exhibitions Calendar

Photo Reportage

Featured Events

Entrepreneur Now Awards 2017

Entrepreneur Now Awards 2017

Outbound Travel Bazaar Vietnam 2017

Outbound Travel Bazaar Vietnam 2017

ITE HCMC 2016

ITE HCMC 2016

Speak-Out Asia - June 12, 2013

Speak-Out Asia - June 12, 2013

Blogger Match Up - June 10, 2013

Blogger Match Up - June 10, 2013

DIA Awards - June 10, 2013

DIA Awards - June 10, 2013

PAS 2013 - Arrival Day

PAS 2013 - Arrival Day

PATA Annual Summit (PAS) 2013

PATA Annual Summit (PAS) 2013

PAS 2013 - Sponsors & Partners

PAS 2013 - Sponsors & Partners

PAS 2013 - Day 3

PAS 2013 - Day 3

PAS 2013 - Day 2

PAS 2013 - Day 2

PAS 2013 - Day 1

PAS 2013 - Day 1

PATA Youth Forum 2013

PATA Youth Forum 2013

IT&CMA and CTW

IT&CMA and CTW

Tourism Futures

Tourism Futures

MICE Asia

MICE Asia

Travel Distribution Summit Asia 2008

Travel Distribution Summit Asia 2008

14th IT&CMA and 9th CTW

14th IT&CMA and 9th CTW

↑ top