The leading bed bank Travellanda report amazing growth on Australian sales and commits to building its outbound further.
The most recent end of fiscal year report displayed growth across all regions, but sales revenue generated on Australian hotels hit an astounding 101% in the year ending March 2017, compared to its previous fiscal year. Travellandaexplained that this was due to the sharp increase in new clients who came on board throughout the past 12 months. The trend doesn’t seem to be slowing either, the company reported that in the first quarter 2017, Australian hotels were up over 30% from the first quarter 2016. Australia as a source market, the number of bookings generated from the agencies in the country increased 60% in the past fiscal year.
The B2B accommodation wholesaler also boasts an excellent supply of hotels in Australia, providing clients with a diverse and competitive range of product. Pete Henton, Sales & Business Development Manager for Australia at Travellanda explained: “There are many factors involved in the growth of Australian sales. Partly because of the general increase in new clients in Australia, partly due to the fantastic supply we have. But also, a large part is down to our improved XML connectivity. Partners using our XML feed has risen substantially. This has directly impacted the growth of sales because we are able to manage much larger volume searches and bookings through our system.”
Travellanda reported that Sydney and Melbourne were the most popular destinations for Australia. Combined, the two cities account for almost 70% of all sales in the country. The company has big plans for Australia for both inbound and outbound. Travellanda will be exhibiting for the first time at the Travel Industry Exhibition & Conference (TIEC) in Sydney next month, 20-21 July 2017.
There are three main objectives for Travellanda to exhibit at TIEC. Increase brand awareness within the Australian market. Secondly, Travellanda is planning to sign agreements with large B2B and B2C players in the market and supply them with worldwide hotels via XML and/or the online reservation system. Finally, the third objective is to enhance its product range and improve rates and availability on Australian hotels.
Pete Henton, from Travellanda went on to say: “We are very excited to be exhibiting at TIEC this year. Our team has been greatly improving our product range, and we are confident we will be able to provide valuable partnerships to Australian OTAs, Travel Agents, Wholesalers & Airlines.”
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
