Strategy communications consultancy CatchOn appointed by The Murray, Hong Kong
The Murray, Hong Kong, will feature 336 oversized rooms and suites across 25 floors.
HONG KONG – The Murray, Hong Kong, a Niccolo Hotel has appointed CatchOn to oversee the brand development and PR strategies in Asia for the flagship property. Leveraging the agency’s expertise in hospitality, food & beverage and design, CatchOn will be responsible for developing the PR strategy for this high-profile preservation project led by Foster + Partners, the British international studio for architecture and integrated design. Part of Hong Kong’s Conserving Central Project, the former stand-alone Murray Building is one of the city's most iconic and emblematic landmarks.
“Following an extensive search, I am pleased to appoint CatchOn as the agency on record for The Murray, Hong Kong,” says Anton Kilayko, Director of Communications. “With their excellent industry knowledge and experience in successful hotel openings, CatchOn presented both a strategic and creative approach to public relations in line with the Hotel’s objectives.”
The Murray, Hong Kong, scheduled to open in the fourth quarter of 2017, is a member of Global Hotel Alliance’s Ultratravel Collection. The US$1 billion contemporary urban chic sanctuary will feature 336 oversized rooms and suites across 25 floors. Other facilities include a stunning rooftop bar with breath-taking views of the central business district and the green oasis of Hong Kong Park, a series of signature restaurants and bars, as well as creative meeting and event spaces.
Niccolo is a collection of contemporary urban chic hotels with one of the most desirable, highly prized addresses. At heart, as discoverers and re-discoverers of luxury experiences, styles and tastes, the hotels are modern sophisticated spaces that value the timeless pleasures of impeccable hospitality from another golden era in travel. Underpinning everything is the desire to make life effortlessly luxurious. Niccolo Chengdu is the first to open, with an additional 4 Niccolo hotels currently under development in Hong Kong, Chongqing, Changsha and Suzhou.
CatchOn is a strategic marketing and communications consultancy founded in 2001 with offices in Hong Kong, Shanghai and Beijing.