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Thomas Cook India goes local to target the strong leisure segment in smaller catchment markets

Vicky Karantzavelou - 28 March 2017, 00:06

Given the unprecedented customer demand to its The Grand Indian Holiday Sale, Thomas Cook India has announced an extension, with a special Weekend Mega Holiday Sale, an on-ground activation across 5 key catchment localities in Mumbai and Navi Mumbai (Ghatkopar, Kandivali, Juhu, Fort and Vashi), carefully selected basis high potential demand.

MUMBAI - Thomas Cook (India) Ltd. India’s leading integrated travel and travel related financial services company, in a focused initiative to capture smaller, yet high potential local leisure markets, has conceptualized a unique customer outreach- going local- right to its customer’s doorstep.
 
Given the unprecedented customer demand to its The Grand Indian Holiday Sale, Thomas Cook India has announced an extension, with a special Weekend Mega Holiday Sale, an on-ground activation across 5 key catchment localities in Mumbai and Navi Mumbai (Ghatkopar, Kandivali, Juhu, Fort and Vashi), carefully selected basis high potential demand. The venues are well located and popular with local consumers, offering optimal space for both the high traffic and interactions anticipated.
 
The previous weekend, March 25-26, 2017, was perfectly timed to coincide with the critical booking window for summer vacations- India’s largest holiday season.
 
To delight its high potential Maharashtrian and Gujarati customers, and drive demand/conversions, the Thomas Cook India Weekend Mega Holiday Sale seeks to make holidays affordable for every Indian and ensure that Ab Poora India Ghumega!
 
The weekend sale bonanza hence offers customers a range of attractive deals and the advantage of spot discounts up to Rs. 40,000 per person on Thomas Cook India’s holiday packages, with an added incentive of a ‘Child Travels Free’ or its Holiday pe Holiday Free offer on select international tours. For customers who pay the entire amount upfront, Thomas Cook India offers a further discount of up to 9% on select international departures.
 
The integrated pre-activation includes print, outdoor, local activations and a strategic outreach to around 10,000 households in the catchment areas.
 
Rajeev Kale, Thomas Cook India’s President & Country Head - Leisure Travel, MICE said, “Our customers are increasingly emerging from small local pockets within larger cities, and our intent was to reach out to our customers by going local- right to their very doorstep! The Grand Indian Holiday Sale extension over the weekend will be available at 5 highly popular venues across key catchment localities across Mumbai & Navi Mumbai.
 
Mumbai currently contributes more than 15% to our holiday business and given the high growth potential, we intend to leverage this market to the maximum.

 

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