The annual awards recognise excellence in airport marketing and are highly regarded as the most prestigious awards in the industry as they are voted for, and judged by, the airline network planning community.
Sunshine Coast Airport‘s marketing campaigns and route development achievements were last night recognised when the airport was crowned as a winner in the Routes Asia 2017 Marketing Awardsat a ceremony held in Okinawa, Japan.
The annual awards recognise excellence in airport marketing and are highly regarded as the most prestigious awards in the industry as they are voted for, and judged by, the airline network planning community.
Mayor Mark Jamieson said this recognition by the aviation industry was the highest of praise for Sunshine Coast Airport.
“This achievement demonstrates the regard in which our Sunshine Coast Airport is held throughout the Asia Pacific region,” Mayor Jamieson said.
“It is the culmination of a multi-year engagement strategy to promote the airport’s opportunities, and the Sunshine Coast, to the world.
“An award like this one adds to the great momentum that is underway with our airport as we progress with the expansion project plans that are on target to be complete by 2020.
“It will open the Sunshine Coast up to a range of opportunities in key markets including more locations in Australia, Asia and the Western Pacific.”
The Routes Asia 2017 Marketing Awards are divided into two categories based on annual passenger numbers.
Sunshine Coast Airport was awarded the win for airports under four million passengers.
Airport general manager Peter Pallot said that with only a small team, it had been crucial to have a clear focus on innovative marketing, airline relationships and route development objectives.
“I’m extremely proud of our team and their drive and dedication to understand our market’s priorities and our airline customers’ needs,” Mr Pallot said
“Our focus has been, and will continue to be, on providing services that work for our community and ensuring the long-term sustainability of our routes.”
Mr Pallot accepted the award on behalf of the airport at the ceremony attended by airport representatives from across Asia.
“To receive the Routes Asia 2017 Marketing Award is an incredible honour and we thank the airline partners that supported and voted for us in the awards process,” he said.
Photo caption: Airport general manager Peter Pallot with Oliver Lamb from Ailevon Pacific Aviation Consulting at Okinawa
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
