BANGKOK - The travel industry is growing at a rapid pace, with new entrants using the latest technology as they try to disrupt traditional travel sellers. In order to stand out from a growing marketplace and keep ahead of the pack, travel agents need to ensure that their operations are as efficient as possible so they can focus on providing the best service to travellers.
One of the biggest challenges in trying to improve an agency's performance can be getting the right information at the right time. Having to rely on reports from disparate systems, inconsistent measurement and outdated information can drastically impact an agency's ability to take timely decisions and drive business forward.
Productivity Tracker, the latest solution in the Amadeus Agency Insight Suite, uses data analytics to identify areas for operational improvement and empower agencies of all sizes to make more effective decisions. Agencies can, for example, detect process inefficiencies and take corrective action.
They can also run reports to show what contributes most to overall booking and revenue, allowing them to better determine where to allocate resources. Additionally, forward-thinking analysis and trends empower agents to make strategic decisions on a broad range of business areas. For example, they can gain foresight into bookings at risk of cancellation and respond in time to protect their reservations.
Barbara Pitt, Operations Director, VCK Travel, said: "Previously we have had to manually track performance on a monthly basis, which meant that issues might only come to our attention at a late stage. We now have access to instant information to help make fast strategic decisions that will improve our business operations and boost our growth. By having performance automatically tracked, our time is freed up to focus on advancing our business and other key actions like developing our agents."
Pascal Clement, Head of Travel Intelligence, Amadeus, said: "Across the travel industry, innovation and disruption is happening quicker than we have seen for many years - travel agencies must adapt accordingly. This means adjusting their strategies and operations to best serve the demands of tomorrow's travellers. Productivity Tracker enables agencies of all sizes to do this by providing them with actionable insights on their performance, which they can then use to sharpen their business processes and strengthen their position in a competitive market".
The solution's extensive report catalogue reflects performance at different levels of the organisation and at every stage of the booking life-cycle, from creation to ticketing to flown, and all changes in between.
Productivity Tracker has the flexibility to adapt to the unique structure of every agency, regardless of complexity. The solution's smart user interface delivers visual reports that convey information with clarity, helping agencies to monitor performance 'at-a-glance' and quickly make the right strategic choices. Individual users can customise the display of reports and download them in a variety of formats, enabling agency staff at all levels to readily analyse the most relevant information. As a web-based reporting tool, it provides an easy way of monitoring and managing a travel agency's performance anytime, anywhere.
Photo caption: Pascal Clement, Head of Travel Intelligence at Amadeus