Acclaimed as the major coalition of fashion industry, "Bangkok International Fashion Week 2017" – hosted by three elite shopping centers, namely Siam Paragon, the World-Class Shopping & Entertainment Destination; Siam Center, the Ideopolis and Siam Discovery, the Exploratorium – will conjure up 36 Thai designers and leading fashion labels to rock the runway. Offering the complete, new dimensions of the fashion world and marking the 10th anniversary of Thailand's phenomenal fashion week, this event will turn this shopping trio into the ultimate fashion week from 21-26 March 2017 at Siam Paragon, Siam Center and Siam Discovery.
BIFW2017 press conference was held on 1 March 2017 among an afternoon party vibe at My Kitchen, Siam Discovery, followed by a mini fashion show led by NAGARA presented by TAT, VATANIKA presented by Citi, Tube Gallery, ASAVA presented by Purra, Paragon Department Store Presents "The Spirit of Thai Designers", Fri27Nov., ISSUE presented by Wacoal Mood, La Boutique, Milin and Absolute Siam presented by TrueMove H 4G+. Another three stylish brands from Siam Center, namely, Adhoc, House of PB and Shaka, also took the runway as the preview of the upcoming talk-of- the-town fashion event.
BIFW 2017 is made possible with the support from both government and private sectors, namely, Citibank Thailand, Tourism Authority of Thailand, TrueMove H 4G+, Wacoal Mood, Huawei Consumer Business Group (Thailand) Co., Ltd., AP (Thailand) PCL., Diageo Moet Hennessy (Thailand) Ltd., Osim (Thai) Co., Ltd., DHL Express (Thailand) Ltd., VIE Hotel Bangkok, Harper's BAZAAR Thailand, Pullman Bangkok King Power Hotel, M.A.C cosmetics and L'Oreal hair care products.
Chanisa Kaewruen, Deputy Managing Director, Marketing Event and Business Relationship Division of Siam Piwat Co., Ltd., said "With a goal to showcase our strong potential as Asia's leading fashion hub, 'Bangkok International Fashion Week 2017' will be a real game changer as it will represent the first synergy between 3 shopping centers. We plan to turn our three properties into the complete hub of activities and information related to the fashion world. The lineup of activities will include the 4-full- day fashion shows taking place inside the gigantic dome of Parc Paragon as well as the fashion talks by prominent fashion gurus invited to share their experiences and insights into Thai Fashion business at Siam Center and Siam Discovery.
"Each shopping center will be categorized by its outstanding character: Siam Paragon's the Runway representing a creative space for world-class fashion platform, Siam Center's the Real Way representing a creative space for wardrobe staples and Siam Discovery's My Way representing a creative space for unique, personalized fashion tastes.
"BIFW2017 will also receive an honour of hosting 'The Ideopolis Talk by Guo Pei and BFS,' a fashion talk led by Guo Pei, the world-renowned Chinese designer. Together with Department of Industrial Promotion, Ministry of Industry, we plan to co-host this fashion talk with an aim to immerse Thailand's young designers in the global fashion scene. Another activity not to be missed is selected design showcases by fashion students from various institutes. This is aimed to introduce the excellent work of Thai designers while also driving the Thai fashion industry to the international recognition.
"BIFW 2017 will connect the fashion world via the 360° live broadcast on social networks. Million viewers worldwide can engage in the real-time fashion show. What's more, ten BIFW2017 influencers by HuaweiP10 will also live stream the event through their social networks to keep all fashion enthusiasts updated. In parallel with the live broadcast, we will dedicate a special corner equipped with VRs – the latest innovative electronic device - to enhance viewers' virtual experience just like they are sitting in the front row," Chanisa concluded.
Under the gigantic dome of Parc Paragon during 23-26 March 2017, BIFW2017 will proudly present a total of 11 shows including Guo Pei, ISSUE presented by Wacoal Mood, Paragon Department Store Presents "The Spirit of Thai Designers", Tube Gallery, ASAVA presented Purra, Vatanika presented by CITI, NAGARA presented by TAT, Absolute Siam presented by TrueMove H 4G+ (by Adhoc, House of PB, Shaka), La Boutique, Fri27Nov. and Milin. Adding more excitement to this fashion extravaganza, the opening show will be led by Guo Pei, the most canonical Haute Couture designer from China, who designed the pop star Rihanna's canary yellow cape creation on the red carpet of New York's Met Gala 2015 and made it the talk of the town. Guo Pei is also set to unveil her latest collection from the Fashion Week Paris Haute-Couture on the opening show of BIFW2017.
Meanwhile, Siam Center, the Ideopolis, will underline its position as the hub of young Thai designers by offering them opportunities to take the runway and showcase their infinite potential at Atrium 1, Siam Center. Creating a buzz in Thailand's fashion industry, "Nodels" gleaned from the IAMSIAMISH project will make their debut on "IAMSIAM_ISM Fashion Show" presenting Spring Summer Collection 2017 – designed by leading Thai designers. On a side note, Siam Center will also present Fuse Present Tabasco x Q Design and Play, Runway Road Fashion Show No.2 Curated by Jitsing Somboon; a collection by students from Silpakorn, Srinakharinwirot, Rangsit and Bangkok University handpicked by Thailand's established creative consultant, Fash by Srinakharinwirot University, Fashion Designer Network by the department of Industrial Promotion together with Kasetsart University, CIDI Chanapatana Fashion Show and fashion shows by KANAPOT AUNSORN and Vinn Patararin; Thailand's hottest up and coming young designers. Additionally, get ready to partake in Bazaar Fashion Talk 'Dress Code,' 65 Model Academy Present Super Model Workshop, Travel Bra Workshop by Wacoal Mood and Sephora Highlight of The Season.
Continuing on, Siam Discovery will invite everyone to His Lab, M floor to experience the "Style Factory" an activity allowing fashion lovers to create their own stylish look. Spring-Summer Collection 2017 from Siam Discovery's various international brands will be on display for fashion enthusiasts to mix and match according to their preference through the innovative "Digital Fashion Presentation," a virtual reality technology. This event is not for ladies only, gentlemen are also welcome to try grooming their look at BIFW Gentlemen's Grooming Lounge by PUR•SUIT at Her lab, G floor. Last but not least, to be in the know of the latest fashion trend, all fashionistas are invited to join the Bazaar Fashion Talk "Trend of Design" by Thailand's reputable fashion gurus. This talk will be held at My Kitchen, Play Lab on the 4th floor. All events will run daily at Siam Discovery.
Be ready for the fashion phenomenon which has it all, starting from the design stage to the end of the page, be it fashion shows, fashion talks, fashion exhibitions and platforms showcasing the creativity of young design talents from different fashion institutes. All of this will take place at "Bangkok International Fashion Week 2017," known as Thailand's top-of- the-range fashion week, during 21-26 March 2017 at Siam Paragon, Siam Center - the Ideopolis and Siam Discovery - the Exploratorium.