Zhongshan, Zhuhai and Macao have formed a tourism alliance to carry out joint marketing initiatives under their image as the “Fragrant Hill in the past; Zhongshan, Zhuhai and Macao today” since 2006. They conduct regular meetings each year to discuss annual collaborative plans. The three tourism authorities also take turns to assume the role as the tourism alliance chairman.
The tourism authorities of Zhongshan, Zhuhai and Macao met in Macao on March 2 for the 2016 Conclusion Meeting for Regional Tourism Cooperation between Zhongshan, Zhuhai and Macao and the 2017 Work Meeting. The meeting was held to continuously foster regional tourism cooperation and jointly expand their visitor source markets.
Zhongshan Tourism Bureau Director Wu Jiamin and Deputy Director Deng Shuling, Zhuhai Culture Sports and Tourism Bureau Director Wang Lingping, Zhuhai Tourism Development Centre Director Zhong Guohuai, Macao Government Tourism Office (MGTO) Director Maria Helena de Senna Fernandes and Deputy Director Cecilia Tse as well as other officials discussed the collaborative plans of the three destinations on regional tourism in the meeting. The Rotating Chairman of 2016, Zhongshan Tourism Bureau, first presented a summary of the joint tourism projects rolled out by the three destinations last year. Following that, a chairman rotation ceremony was held where MGTO was designated as the Rotating Chairman of 2017.
During the meeting, MGTO Director Senna Fernandes introduced the joint marketing scheme of 2017. As part of the scheme, MGTO will invite the tourism authorities of Zhongshan and Zhuhai to participate in the tourism presentation seminars of Macao, Guangdong, Guangxi, Fujian and Hong Kong to be held in Indonesia and Malaysia in April; the three destinations also plan to roll out tourism promotions in Eastern China region and Guilin, which is situated along the high-speed rail route, to tap further into Mainland and overseas markets together. This year, Zhongshan, Zhuhai and Macao will present a brand-new promotional video to promote their tourism resources and multi-destination travel style among visitors.
Zhongshan, Zhuhai and Macao have formed a tourism alliance to carry out joint marketing initiatives under their image as the “Fragrant Hill in the past; Zhongshan, Zhuhai and Macao today” since 2006. They conduct regular meetings each year to discuss annual collaborative plans. The three tourism authorities also take turns to assume the role as the tourism alliance chairman.
The tourism authorities of Zhongshan, Zhuhai and Macao successfully organized and engaged in a range of activities last year, including their tourism presentation seminars jointly held in Nanning and Guilin to promote multi-destination travel and expand their visitor markets along the high-speed rail routes; in addition, they together participated in the cultural tourism event coordinated by Zhongshan Tourism Bureau in commemoration of the 150th Anniversary of the Birth of Dr. Sun Yat-Sen. In the latter half of 2016, the three tourism authorities jointly produced a brand-new promotional video under the tourism alliance of Zhongshan, Zhuhai and Macao. The video production was completed in February.
Within various regional cooperative frameworks, MGTO will make persistent endeavors to develop multi-destination tourism resources in close partnership with various tourism authorities; through the work of its overseas representatives to collaborate with their local travel agencies, MGTO will actively promote sales of multi-destination tourism products in different visitor source markets.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
