Apart from the road show in Mumbai, the SLTPB has plans of conducting road shows in Chennai, Hyderabad, Kolkata and Pune later in the year.
MUMBAI – Sri Lanka Tourism Promotion Bureauconducted a road show for the travel trade and wedding planners in Mumbai, with an aim to increase footfalls to the emerald island. The roadshow saw an attendance of 27 participants from Sri Lanka comprising of leading travel companies and hoteliers besides the national carrier, SriLankan Airlines.
Speaking about India as a market, Ms. Madubhani Perera, Director of Marketing, Sri Lanka Tourism Promotion Bureau who attended and addressed the gathering said, “India is a very important market for us. We have seen an annual rise in arrival numbers from India over the years. The roadshow was conducted to increase destination awareness and highlight the new attractions in Sri Lanka. We hope this event will add a positive impact and further increase Indian footfall in Sri Lanka. Further, we have planned several promotional activities for Indian markets”
Apart from the road show in Mumbai, the SLTPB has plans of conducting road shows in Chennai, Hyderabad, Kolkata and Pune later in the year. The promotion plans for 2017 also include joint promotions with international partners and a digital marketing campaign targeting potential Indian travelers. Sri Lanka received a 12.8% increase in Indian tourist arrivals in 2016 and are expecting an even better double-digit increase in 2017.
The roadshow was organized by Blue Square Consultants and received an overwhelming response as a large number of agents & wedding planners attended the event.
Angelos is the news editor for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). His role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. He currently studies Communication, Media & Culture in Panteion University of Political & Social Studies of Athens.
