Four Points by Sheraton Bangkok targets 2017 as the year to drive major growth in its MICE business by leveraging the hotel's unique location on Sukhumvit and in between Asoke and Nana.
Riding on the back of its successes in 2016 where the Four Points by Sheraton Bangkok was awarded TripAdvisor’s Certificate of Excellence and won the Hospitality Asia Platinum Awards in four categories including: Best 4-Star Hotel, Concierge Excellence, Housekeeping Excellence, and Service Excellence (Accommodations). Destination Properties, a partof the Destination Group, has targeted new goals for this high potential property in 2017.
“Four Points by Sheraton Bangkok targets 2017 as the year to drive major growth in its MICE business by leveraging the hotel’s unique location on Sukhumvit and in between Asoke and Nana, its strong corporate production, and capacity to host the most exciting array of F&B offerings of any hotel in Sukhumvit,” says Peter Nicholas Lucas, General Manager of the Four Points by Sheraton Bangkok.
“The strong PR visibility of Four Points has enabled the hotel to become the ‘go to’ hotel and holds the majority of the city’s social and networking events including various Chambers of Commerce, sporting events and hobbyist group events,” the GM notes. “Examples of the last category would be our close cooperation with the Bangkok Salsa Latin community and Bangkok Full Metal Dojo.”
In addition to its presence in the MICE industry, the hotel’s Irish pub – The Drunken Leprechaun, placed a respectable third in TripAdvisor’s ranking of Bangkok’s best pubs and bars in 2016. Given the venue’s potential to attract more guests, Destination Properties’ President Peter Lucas, adds that Destination Group’s aims for the Drunken Leprechaun, a brand owned by Destination Eats which is part of the new F&B arm of Destination Group, is to achieve the award for the capital’s top chain restaurant in 2017.
With the team’s track record of winning regional awards over recent years, there is certainly more scope to expand and build upon the ongoing cooperation with many longstanding customers in the hotel’s complementary MICE and food and beverage businesses.
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