To further establish its growing presence in Asia, Bangkok Airways launched its Simplified Chinese booking site using TransPerfect's GlobalLink OneLink.
BANGKOK – Translations.com, a division of TransPerfect, the world’s largest privately held provider of language services and translation-related technologies, today announced an engagement with major Thai air carrier Bangkok Airways. Translations.com will support the launch and ongoing maintenance of the airline’s booking site in Simplified Chinese with more language sites pending release in 2017.
To further establish its growing presence in Asia, Bangkok Airways launched its Simplified Chinese booking site using TransPerfect’s GlobalLink OneLink; a proxy-based website localization solution that automates many of the manual tasks associated with the translation of global content. With more languages to come, OneLink will simplify the ongoing maintenance of Bangkok Airways’ website by automatically routing new content to TransPerfect’s production department for translation and placing the translated content back on the localized site.
According to Prote Setsuwan, Vice President of Marketing at Bangkok Airways, “OneLink has helped us to kick-start our global expansion in a manner which is both cost-effective and low maintenance from an internal resources perspective. I am confident our newly localized sites will be key to increasing our market share. “
“Bangkok Airways has a clear vision for international expansion, and fully embraces the benefits of establishing their presence in Asia,” added TransPerfect Co-CEO Liz Elting. “We are excited to be their partner of choice to help meet the needs of their growing passenger base.”
Phil Shawe, Co-CEO of TransPerfect commented, “We are pleased to be able to partner with a respected airline like Bangkok Airways. As they begin their globalization journey, we look forward to providing support for their efforts to reach new customers abroad.”
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