Malaysia Association Next (MyneXt) event provides a catalyst for collaboration

KUALA LUMPUR – For the second consecutive year, prominent leaders and experts from the association industry in Malaysia including international speakers gathered at the recently concluded Malaysia Association neXt (MyneXt) 2016.

 

Organised by Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture Malaysia, the one-day event held at VE Hotel and Residence, Bangsar South featured keynote presentations on leadership-oriented, local association management and innovation topics relevant to today’s local market trends.

 

The event gave an opportunity to the local associations’ players to converge, communicate and debate issues that will impact future growth and sustainability of the industry.

 

 

“MyneXt was conceptualised with the idea to become a dedicated event in boosting the performance and professionalism of the associations and its management teams and executives. It is hoped that today’s event will serve as a platform for all associations’ players to learn and discuss the latest insights and best practices in association management,” said Datuk Zulkefli Hj Sharif, Chief Executive Officer of MyCEB.

 

Sharing sessions regarding effective management, communication, innovation, leadership and strategic stakeholder relationships in the association management area provided ideas and insights and paved the way for practical and informative sessions. Speakers used case studies, trend reports, research and evidence-based best practices to examine key topics which were well-received by the delegates.

 

“The MyneXt event is a good platform for local associations to come together to learn new trends and also, in order to generate revenue within their organisation. In MyCEB, we are focused on bringing relevance and localised examples from varied perspectives to boost our attendees understanding without having to travel far,” said Ms. Ho Yoke Ping, General Manager for Business Events, MyCEB.

 

“The MyneXt event was an occasion not to be missed. It provided a fruitful discussion supported by MyCEB in identifying major challenges and trends within association management. It most certainly enabled participants such as myself to gain a broader perspective that I can fundamentally apply in association management,” said Professor Zilfalil Alwi, Genetics Society of Malaysia and the Chairperson of the Human Genome Meeting 2015 (previously held in Kuala Lumpur from 14 – 17 March 2015).

 

 

“As associations, we have the ability to serve; we needed a platform to showcase our knowledge and set the pace for commonalities within the industry. With MyCEB and the partners onboard, the MyneXt platform gives way for valuable insights in association management from a local and international perspective. Whether it’s curated case studies or our sharing our challenges and successes, we are given opportunities to learn, discuss and exchange best practices to get our bearings right,” said Prof. Dato’ Dr. Zaliha Omar, Speaker at MyneXt event and the President of Malaysian Association of Rehabilitation Physicians (MARP).

 

The event was met with positive response from local associations and addressed the challenges and issues faced by business leaders, making way for long-term effective association management and goal-setting for all. 
 

 

Photo caption: Panel Session from one of the Association Management Track, from left Datuk Dr Raj Karim, President of Malaysian Council for Child Welfare and Immediate Past President of Malaysian AIDS Council, Angeline van den Broecke, Director of Sales & Marketing of Kuala Lumpur Convention Centre, Prof. Dato’ Dr. Zaliha Omar, President of Malaysian Association of Rehabilitation Physicians (MARP) and Dr Yu Kee Su, Secretary General of FIABCI Malaysia.