PATA Malaysia Chapter received the Spirit of PATA Award 2016 on September 10 in recognition of its active participation in organising programmes to support the tourism industry in Malaysia.
Tourism Malaysia received a PATA Gold Award for its Landmarks of Malaysia 2015 posters in the category of Marketing Media Awards – Travel Posters during the presentation ceremony earlier on September 9.
Minister of Tourism and Culture Dato’ Seri Mohamed Nazri Tan Sri Abdul Aziz received the award, saying, “We are honoured to be recognised by PATA for our international marketing and promotional efforts during the Malaysia Year of Festivals 2015 campaign. The posters were produced with great care to showcase Malaysia’s unique architecture, design heritage and attractions.”
The award-winning entry, developed for the Malaysia Year of Festivals 2015, is a series of 16 posters featuring interesting landmarks in the 13 states and three federal territories, rendered in delicate pencil sketches and water colours by Malaysian artist Chin Kon Yit.
The posters were part of the marketing and promotional materials developed for 2015, for which Malaysia recorded a total of 25.7 million tourist arrivals and RM69.1 billion in receipts.
PATA Malaysia Chapter received also the Spirit of PATA Award 2016 on September 10 in recognition of its active participation in organising programmes to support the tourism industry in Malaysia. Meanwhile, the Taylor’s Student Chapter of PATA Malaysia scored the PATA.
Receiving the award, the Minister of Tourism and Culture YB Dato’ Sri Mohamed Nazri Abdul Aziz said, “This award is an acknowledgement of the hard work put in by members of PATA Malaysia Chapter. They have given their full support in ensuring Malaysia’s tourism industry continues to grow and that the industry players continue to innovate.”
PATA Malaysia Chapter has been active in conducting various educational and industry-related programmes. In 2015, it organised the PMC Fellowship Dinner held in conjunction with the PMC 35th AGM, the Travel Trade Exchange (TRAVEX) programme in Kota Kinabalu and the second Tourism Career Fair.
2016 has also been a busy year for the Chapter which started off with a Fellowship Dinner followed by a Crisis Communication Management Workshop in Kuala Lumpur, and a PATA Inter-Chapter networking session with Singapore and Thailand in Port Dickson.Forthcoming are a business networking session in Sarawak and a third Tourism Career Fair later this year.
Past PMC events of special mention are:
- The PATA Hub City Forum held in Kuala Lumpur in October 2014 on the topic of ASEAN Economic Community (AEC) 2015 and its potential, opportunities and challenges.
- The Tourism Career Fairs held in June 2014 and September 2015 which served as an excellent platform for the student participants to explore their capabilities and job opportunities in the tourism and hospitality industry. At the same time, it also provided a good avenue for the exhibitors from the tourism and hospitality industry to showcase their organisations and career opportunities available, as well as to attract the best talent/human capital that have the right qualifications, right competencies and the passion to be part of the tourism and hospitality industry.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
