MyCEB heads to China to reinforce Malaysia’s position as Asia’s go-to business destination

KUALA LUMPUR – The Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture Malaysia, will be embarking on its 6th annual China Roadshow 2016, a face-to-face engagement event covering China’s main capital cities beginning with Beijing (29th August); Shanghai (1st September); Chengdu (5th September) and Guangzhou (8th September).

 

Malaysia is rapidly gaining traction as Asia’s prime global hub for business events and corporate incentives especially in the Chinese market. To sustain this position, MyCEB is robustly cultivating an even stronger strategic relationship with China’s business events market through its annual interactive roadshows. To date, over 20 of MyCEB’s industry partners comprising hotels, venue providers, destination management companies (DMC), event suppliers, airlines and convention center as well as state bureaus have confirmed their participation in this year’s roadshow to China.

 

“Malaysia has so far hosted a total of 26,240 delegates halfway through 2016 from various incentive groups in China that translates to over RM406 million in total economic impact to the country. This validates MyCEB’s concerted efforts in continuously engaging China, which now represents 32.3% of the corporate meeting and incentive market since 2011 to maintain its keenness in contributing to the inflow of meetings and incentive trips in Malaysia,” said Datuk Zulkefli Hj Sharif, Chief Executive Officer of MyCEB.

 

Malaysia has improved tremendously in the business events industry from China, positioning itself as the top-of-mind preferred destination among China event planners with professional DMCs dedicated to the need of event planners, a wide array of offerings, ranging from awardwinning and world-class convention centres to international standard venues in various hotels as well as unique offsite venues.