Booking Boss’s key goals include achieving integration with Amadeus’ technology, increasing brand visibility across the APAC region, and building a strong strategic partnership with Amadeus, to assist in identifying other opportunities and partnerships.
BANGKOK, Thailand – Transforming the travel activity sector globally is the main aim of Australian startup Booking Boss, and to help achieve this goal, the online booking system has joined the Amadeus Next community.
The initiative, from global travel technology leader Amadeus, aims to foster the growth and development of Asia Pacific’s travel technology startup scene. The idea is to enable startups to excel and scale by giving them access to Amadeus’ technology, customer network and insights from their experts. Other benefits of joining the exclusive programme include connections to funding opportunities, and assistance to expand global reach. The Amadeus Next community currently has more than 20 startups and 30 partners on board.
Booking Boss CEO, Renee Welsh says she feels honoured to have been selected to participate in the programme. “The most exciting thing is the ability for us to access world class technology and connectivity from one of the travel tech greats – Amadeus,” she said.
“We joined because this opportunity provides us with direct insight and mentoring from one of the largest and most successful travel technology organisations in the world. It’s the perfect platform for support, insight and to be connected with Amadeus and its customer base,” added Renee.
Simon Akeroyd, VP, Corporate Strategy, Amadeus Asia Pacific said, “Tours and Activities represents a huge portion of the travel industry but traditionally bookings have been fragmented and mainly offline. Booking Boss offers a great platform which helps bring the offer online, allows providers to tap into new customer bases and manage their bookings in a more efficient way. We’re proud to support them through Amadeus Next and offer our technology, expertise and customer network so they can grow their business.”
Booking Boss’s key goals include achieving integration with Amadeus’ technology, increasing brand visibility across the APAC region, and building a strong strategic partnership with Amadeus, to assist in identifying other opportunities and partnerships.
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